Valid Customer Data: The Foundation for Omni-channel Marketing

Braun, Simone; Heißler, Andreas

doi:10.1007/978-3-031-20040-3_10

Management for Professionals

2023

DOI: 10.1007/978-3-031-20040-3_10

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Valid Customer Data: The Foundation for Omni-channel Marketing

Simone Braun

Andreas Heißler

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2024

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Integrating AI and Machine Learning in Omnichannel Marketing for Superior Customer Experience

Shaharkar,

Kondekar,

Shaik

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

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AI and ML have been transformers in the revolution of omnichannel marketing with the view of ensuring customer experiences. As companies try to provide frictionless and personalized experiences for customers at every touchpoint, AI and ML have grown to be significant tools in analyzing vast data on customers for behavior prediction and automating personalized communication. This chapter elaborates on how AI-powered analytics help marketers create connected and contextually relevant experiences across touchpoints, ensuring that customers have coherent messages and support. It looks at some of the challenges and opportunities related to implementing AI-driven strategies, such as data privacy concerns and ethical considerations. Driving superiority in customer satisfaction and loyalty, this chapter will discuss-case studies and practical examples-how the top brands are driving superior omnichannel experiences with AI and ML.

show abstract

Integrating AI and Machine Learning in Omnichannel Marketing for Superior Customer Experience

Shaharkar,

Kondekar,

Shaik

et al. 2024

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

show abstract

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Valid Customer Data: The Foundation for Omni-channel Marketing

Cited by 1 publication

References 16 publications

Integrating AI and Machine Learning in Omnichannel Marketing for Superior Customer Experience

Integrating AI and Machine Learning in Omnichannel Marketing for Superior Customer Experience

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