Validation of Development Process of Point-of -Purchase Display

Abstract

The point-of-purchase (POP) display is an effective tool used to increase the customer's desire to purchase. Well-designed POP displays can impel more sales. Moreover, creating a high-quality POP display requires the clear sense and experience of its generator and there is a high demand for standardization to stably create quality POP displays that match consumers' sensitivities. The purpose of this paper is to summarize the requirements of creating POP displays that are alluring to the consumer's mind and to standardize stably-generating, high-quality POP displays by reducing factors that are dependent on individual skills in POP creation in order to meet market expectations. Experimental designs using handmade POPs were displayed with the cooperation of a supermarket to examine their effect on customer behavior and the effectiveness of the POP-creation template provided. The results indicate that such displays have a positive effect and likewise demonstrate the effectiveness of our templates.