Validation of the Adolescent Drinking Expectancy Questionnaire and development of a short form

Patton, Kiri; Connor, Jason P.; Rundle‐Thiele, Sharyn; Dietrich, Timo; Young, Ross McD.; Gullo, Matthew J.

doi:10.1111/dar.12567

Cited by 6 publications

(2 citation statements)

References 42 publications

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“…I feel less shy when drinking: Strongly Disagree|Strongly Agree) and the Drinking Refusal Self-Efficacy Questionnaire-Revised featured 12 items on a sixpoint unipolar scale (e.g. When I am at a party: I am very sure I could not resist drinking|I am very sure I could resist drinking) (α ¼ 0.96) (Patton et al, 2018). Behavioural intention towards binge drinking were measured with three items on a seven-point unipolar scale (e.g.…”

Section: Methodsmentioning

confidence: 99%

Virtual reality in social marketing: a process evaluation

Dietrich

Rundle‐Thiele

Kubacki

et al. 2019

MIP

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Purpose The purpose of this paper is to present an innovative reflexive process evaluation method for a social marketing programme featuring an innovative virtual reality (VR) simulation experience for adolescents. Design/methodology/approach A process evaluation framework focusing on three key elements – context, implementation and mechanisms of impact – was followed in this study. In total, 374 participants (mean age: 15.2 years, 58 per cent female) completed outcome evaluation surveys before and after the programme delivery, and 300 participants completed qualitative feedback forms following their participation in the VR component of the programme. Findings A process evaluation delivers insights beyond those attained in outcome evaluations, enhancing the understanding of factors contributing to programme success or failure that can be used to improve future programme iterations. The VR experience demonstrated high satisfaction scores with users, and the findings demonstrate the importance of a multi-disciplinary and industry partnered programme approach to support VR implementation and delivery. Research limitations/implications This research demonstrates that additional learnings are obtained from a process evaluation. The findings are limited to one specific research programme, and the outcome effects of the VR simulation have not been assessed in isolation. Practical implications The methods outlined in this paper offer a process evaluation tool that can be used by marketers and other practitioners to reflect on programme success or failure to enhance core offerings. Originality/value The application of Moore et al.’s (2015) process evaluation framework delivers a reflexive research tool that can be applied to critically consider three key elements: context, implementation and mechanisms of impact of developed programmes. VR’s capacity to provide a satisfying and highly valued programme resource that participants value for its realistic, novel and immersive experiential learning experience was demonstrated.

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Section: Methodsmentioning

confidence: 99%

Virtual reality in social marketing: a process evaluation

Dietrich

Rundle‐Thiele

Kubacki

et al. 2019

MIP

Self Cite

View full text Add to dashboard Cite

show abstract

“…Alcohol-related cognitions. Positive and negative alcohol expectancies were measured using the 21-item Drinking Expectancy Questionnaire-Adolescent version (Connor et al, 2011;Patton et al, 2018b). The scale comprises two positive expectancy subscales (increased confidence [six items] and tension reduction [five items]) and two negative expectancy subscales (cognitive and motor impairment [five items] and negative mood [four items]).…”

Section: Methodsmentioning

confidence: 99%