The International Encyclopedia of Communication Research Methods 2017
DOI: 10.1002/9781118901731.iecrm0259
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Validity

Abstract: Validity refers to two separate areas of concern in communication research. The first of those areas is the extent to which a measure reflects its intended concept. The term is distinct from reliability, although if a measure is valid this assumes that the measure is also reliable. Three established dimensions of validity exist: content , criterion , and construct validity . Statistical techniques such as confirmatory factor analysis and m… Show more

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