2018
DOI: 10.1002/for.2547
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Valuable information in early sales proxies: The use of Google search ranks in portfolio optimization

Abstract: We extract information on relative shopping interest from Google search volume and provide a genuine and economically meaningful approach to directly incorporate these data into a portfolio optimization technique. By generating a firm ranking based on a Google search volume metric, we can predict future sales and thus generate excess returns in a portfolio exercise. The higher the (shopping) search volume for a firm, the higher we rank the company in the optimization process. For a sample of firms in the fashi… Show more

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Cited by 6 publications
(1 citation statement)
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“…Therefore, one disambiguation strategy is building a certain parametric model and regarding ground-truth label as a latent variable. The model is iteratively refined by optimizing certain objectives, such as the maximum likelihood criterion (Kupfer and Zorn 2019;Liu and Dietterich 2014), or the maximum margin criterion (Yu and Zhang 2016). Another strategy assumes equal importance for all kinds of candidate labels and predicts label scores by averaging their modeling outputs (Cour, Sapp, and Taskar 2011;Tang and Zhang 2017;Wu and Zhang 2018;Wang, Li, and Zhang 2019;Xu, Lv, and Geng 2019).…”
Section: Related Workmentioning
confidence: 99%
“…Therefore, one disambiguation strategy is building a certain parametric model and regarding ground-truth label as a latent variable. The model is iteratively refined by optimizing certain objectives, such as the maximum likelihood criterion (Kupfer and Zorn 2019;Liu and Dietterich 2014), or the maximum margin criterion (Yu and Zhang 2016). Another strategy assumes equal importance for all kinds of candidate labels and predicts label scores by averaging their modeling outputs (Cour, Sapp, and Taskar 2011;Tang and Zhang 2017;Wu and Zhang 2018;Wang, Li, and Zhang 2019;Xu, Lv, and Geng 2019).…”
Section: Related Workmentioning
confidence: 99%