2002
DOI: 10.1016/s0022-4359(02)00065-9
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Valuation and management of money-back guarantee options

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Cited by 81 publications
(40 citation statements)
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“…Several studies …nd that higher-quality retailers, such as up-market stores or internet retailers with a higher customer rating, o¤er more generous terms (e.g., Heiman et al 2002;Boni…eld et al 2010). When …rm characteristics and product quality are unobservable to customers at the time of purchase, this relationship could be explained through signaling, similar to the theory of warranties put forward by Grossman (1981).…”
Section: Introductionmentioning
confidence: 92%
“…Several studies …nd that higher-quality retailers, such as up-market stores or internet retailers with a higher customer rating, o¤er more generous terms (e.g., Heiman et al 2002;Boni…eld et al 2010). When …rm characteristics and product quality are unobservable to customers at the time of purchase, this relationship could be explained through signaling, similar to the theory of warranties put forward by Grossman (1981).…”
Section: Introductionmentioning
confidence: 92%
“…In case the number of failures during warranty period exceed a predetermine value, k, then the buyer has the option of returning the item for 100% money back. The warranty ceases either when the buyer returns the remanufactured product or the product reaches the end of the warranty period [12,13].…”
Section: Money Back Guarantee Policymentioning
confidence: 99%
“…Heiman et al (2001) argue that the money-back guarantee service and demonstrations are two primary risk reduction tools to reduce consumers' risk of prepurchase uncertainty. Heiman et al (2002) further examine the money-back guarantee service program and mention that it can be offered to customers as an option where customers are authorized to buy the product bundled with money-back guarantee or without it, usually with Downloaded from informs.org by [34.213.178.48] on 09 May 2018, at 20:39 . For personal use only, all rights reserved.…”
Section: Money-back Guarantee Service Programsmentioning
confidence: 99%
“…Notice that the money-back guarantee service may be proposed to consumers as an option where consumers are authorized to buy the product bundled with a money-back guarantee or without it 1 (Heiman et al 2002).…”
Section: Introductionmentioning
confidence: 99%