“…Previous studies have identified that the contingent valuation survey method (Altaf, 1994;Kang, Haab, & Interis, 2013;Torres, Green, & Ortúzar, 2013), travel costs method (Chae, Wattage, & Pascoe, 2012;Gürlük & Rehber, 2008) and hedonic price method (Chan, So, Tang, & Wong, 2012;Cotteleer & Kooten, 2012) are the most used for determining the implicit price of an attribute for substitution with a less desired option.…”