“…Thus, the web space as it rolls inward, pushing subjects "out." The accumulation of information and the expansion of the space of contacts are the basic directions of implementing Web resources (Mitin, et al 2017, Inozemtsev, et al 2017. And although new technologies, forms and models of computer designing are created on this basis, on the whole, the world of people's being, their ability to deep unhurried experiences, compassion, shame, friendship turns out to be more and more superficial, "flat", since the real in this coordinate system turns out to be not the person himself, but his standardized communicative model.…”