Value-based consumer segmentation: the key to sustainable agri-food chains

Macharia, John M.; Collins, Ray; Sun, Tim

doi:10.1108/bfj-09-2011-0215

Cited by 42 publications

(44 citation statements)

References 38 publications

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“…In developed countries, evidence suggests that a value chain approach is helpful in improving the performance of firms in many industries, including agri-food industries (Pelupessy & Kempen 2005;Macharia et al 2013). In contrast, the value chain approach has not been widely applied in developing countries and there is a distinct lack of understanding of the principles and approaches used to analyse and develop value chains (Macharia et al 2013).…”

Section: Justifications For the Researchmentioning

confidence: 99%

Value chain performance improvement for sustainable mango industry development in Pakistan

Badar¹

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Pakistan is one of the world's leading mango producing and exporting countries. However, Pakistan's mango industry is beset with a number of chain-wide challenges that not only lower the value of mangoes to consumers and reduce the profitability of value chain actors, but also hinder the industry's potential contribution to the country's socio-economic development. As a result, there is now a growing realisation that the mango industry must be developed on a sustainable basis. This coincides with an accelerating drive towards sustainable development of agri-food industries around the world, in order to provide growing populations with adequate supplies of safe and affordable food.Thus, this study aimed to find out how the performance of value chains could be improved in order to bring sustainable development to Pakistan's mango industry. It focused on four issues: 1) consumers' mango value preferences and the implications of these preferences for the industry's development; 2) the structure and performance of the mango industry; 3) constraints on sustainable development of the industry; and 4) measures needed to address consumer, economic, social and environmental issues in the value chains so as to promote industry's sustainable development.A conceptual framework that integrated value chain and triple bottom line (TBL) sustainable development approaches was developed arguing that sustainable development could not be achieved without improving economic, social and environmental performance across entire value chains. A case study methodology was adopted and the case study participants included consumers, value chain actors and public stakeholders in the Pakistani provinces of Punjab and Sindh.To understand mango value preferences, five focus group discussions involving 40 consumers and a survey of 450 consumers was conducted. Thematic content analysis was performed on focus group data whereas descriptive statistics and clusters analysis were employed to analyse survey data. In order to understand the industry's structure, performance and constraints, 150 in-depth interviews were held with value chain actors such as retailers, wholesalers, commission agents, exporters, preharvest contractors, growers and input suppliers and representatives of public stakeholders. Data from the interviews were analysed using thematic content analysis.Consumer data showed the importance of both intrinsic (search and experience) and extrinsic (safety and marketing) quality attributes in mango buying. In-depth analysis of these attributes revealed three consumer segments -mango lovers, value seekers and safety conscious. Mango lovers concentrated primarily on search and experience attributes and safety conscious attached more importance to safety related attributes. Value seekers however considered all attributes important. In general consumers expressed their dissatisfaction with the mango value delivered to them because of use of Calcium III carbide for mango ripening, retailer malpractices and ineffective government regula...

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Section: Justifications For the Researchmentioning

confidence: 99%

Value chain performance improvement for sustainable mango industry development in Pakistan

Badar¹

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“…That pull is generated by a favourable regulatory framework. A consumer-focused approach to performance improvement in green supply chains can lead to more satisfied consumers and improved returns to the entire system, including manufacturers, retailers and consumers (Macharia, Collins and Sun, 2013).…”

Section: Conditions Exhibited Inmentioning

confidence: 99%

The Compostable Coffee Pod: Is PürPod100tm the Best Thing Since Sliced Bread? A Case Study on Club Coffee

Charlebois

Uys²

2016

RAE

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With consumer consciousness growing in the area of sustainable food supply, food distribution is looking for methods to embrace, adapt and improve its environmental performance, while still remaining economically competitive. Until recent innovative solutions were developed, coffee pods have been considered as an ecologically unsound approach to single-serve beverages. Some have argued that reverse logistics (recycling) is a better option than green supply chain management (composting). With a particular focus on coffee pods a case study on Club Coffee, which focuses on green supply chain management, is presented for the design of a capacitated distribution network for a two-layer supply chain involved in the distribution of coffee pods in Canada. Our investigation shows that Club Coffee's relationship is not only critical to fostering the green supply chain ideology, but it is also unique in the business. Findings are presented and limitations and future research are proposed.

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“…Using a qualitative methodology, the researchers aim to analyse if there is a difference between actors within the supply chain and potential reasons for this. Macharia, Collins, and Sun (2013) shows that in comparison to the developed world, the developing world"s FSC is currently, marred by the incessant use of pesticides, ineffective treatment of water, incompetent market systems and unfair remuneration to agriculturists. Since the ethical perceptions of the farmer, trader and such supply chain actors affect this industry"s sustainability and social responsibility, a study of such ethical perceptions of these business stakeholders will shed light into the ethical underpinning of the organic food supply chains in the developing world.…”

Section: Literature Reviewmentioning

confidence: 99%

Stakeholder perception of the ethics of an industry: The case of organic food in South India

2015

EJSD

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Increasing reliance on artificial and non-sustainable methods of agriculture had resulted in negatively affecting both the soil and the health of agriculturists. Organic agriculture abhors such conventional agricultural practices and inculcates the implementation of safer, socially responsible and environmentally sustainable agricultural practices. This paper analyses the stakeholders" perception of responsibility and environmental sustainability by conducting qualitative research using case studies of several organic food supply chains based in Kerala, a state in the south of India. The interviews with key stakeholders along the supply chain network illustrate that the rationale for organic agriculture is based on principles of fairness, responsibility and sustainability. Furthermore, the results depict that perceptions of ethics vary amongst stakeholder groups. Thoughthe literature is extensive on business ethics and sustainability, research on stakeholder perception along the entire industry is minimal within academic literature and the paper contributes to this area. Furthermore, from a managerial perspective, this paper sheds light on the influence of business ethics within an industry and exhibits the importance and influence of social responsibility and environmental sustainability within an industry.

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Value-based consumer segmentation: the key to sustainable agri-food chains

Cited by 42 publications

References 38 publications

Value chain performance improvement for sustainable mango industry development in Pakistan

Value chain performance improvement for sustainable mango industry development in Pakistan

The Compostable Coffee Pod: Is PürPod100tm the Best Thing Since Sliced Bread? A Case Study on Club Coffee

Stakeholder perception of the ethics of an industry: The case of organic food in South India

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