Value chain model oriented to social responsibility generating business competitiveness in SMEs

Abstract

The present research seeks to offer an extension of Michael Porter's traditional value chain, to adapt it to the new era of social responsibility awareness in SMEs. Applied research with experimental design was conducted. The applied statistical analysis showed in the results of the variables that there is a strong relationship between value chains and social responsibilitycompetitiveness in 74.5%. Also, in the statistical results of indicators it was obtained that the indicator of digital social marketing reached 63% of the collections by number of observations made in the measurement in SMEs compared to the indicator of sales competitiveness that had a maximum range of 90% and sales growth reached only 1% of the collections by number. Therefore, this research affirms that there was a positive impact on sales due to the preference of customers and increased performance of workers, also producing a differentiation in the image of the company, being a determining factor of advantage.