Value Co-creation and Customer-Driven Innovation in Social Networking Systems

Fragidis, Garyfallos; Ignatiadis, Ioannis; Wills, Christopher

doi:10.1007/978-3-642-14319-9_20

Cited by 16 publications

(6 citation statements)

References 4 publications

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“…These studies have paid limited attention to a “subset” of CP (Lusch, Vargo, & O'Brien, ) where the consumer is involved in producing firm's offerings such as a book shelf (Bendapudi & Leone, ), financial services (Auh et al, ; Chan, Yim, & Lam, ), a firm's new product (Fang, Palmatier, & Evans, ), an electronic service (Yi, Nataraajan, & Gong, ), and Internet service deliveries (Groth, ). “Offering” in the present study refers more broadly to “any item or action someone can offer which could meet the needs for himself or somebody else” (Fragidis, Ignatiadis, & Wills, ).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Consumer Participation: The Case of Home Meal Preparation

Olsen

Xuan

2012

Psychology and Marketing

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Consumer participation (CP) has become an important topic in marketing literature with the emergence of service-dominant logic (SD logic), where consumers are viewed as co-creators or coproducers of value. However, most studies of CP have largely focused on its economic implications for the supplying firm and thus not much attention has been paid to the factors explaining this phenomenon. This study explains the CP process in the context of home meal preparation by proposing and testing a model of how convenience orientation and knowledge influence both a motivational (involvement) and a behavioral component (time use) of a CP process. The results show that high involvement is a main driver of CP behavior. Convenience-oriented people are less involved and spend less time on CP activities. Knowledge is suggested to have a positive influence on involvement with CP, but it may not necessarily positively impact the time people use in CP because skills may bring about efficient performance. C 2012 Wiley Periodicals, Inc.

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Section: Conceptual Frameworkmentioning

confidence: 99%

Consumer Participation: The Case of Home Meal Preparation

Olsen

Xuan

2012

Psychology and Marketing

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“…For example, Facebook repeatedly co-creates content value through different groups. Under this framework, firms can evolve through the recommendations of user feedback and can also create new uses for their platform through the "self-initiated community activities" of users; they can also introduce new services and improve existing ones [12]. websites are like a stage, on which organizational members and online virtual stakeholders are all performers and audience members; the created content and interactive comments constitute the performance.…”

Section: From Observer To Participant To User-centered Product Concmentioning

confidence: 99%

The Effect of Virtual Stakeholders on Firms’ Trend towards Social Innovation: A Case Study Based on the Spect-actor in Dramaturgical Theory

Yeh¹,

Chou²

2017

IJEEEE

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This study focuses on the creation of internet companies through IT enablement to examine whether firms with previous successful experiences can be enabled to once again create innovative concepts through new technological abilities and user participation experiences. When 104 Corporation was founded in 1996, it was Taiwan's first online job recruitment tool for firms and the first platform on which professionals could perform online job searches. Through IT enablement innovation, 104 continues to develop e-commerce-based solutions as an information platform. In this study, we use the 104's utilization of its inherent IT enablement to create a community interaction platform. Then, we introduce the concept of social innovation through the power of the masses into dramaturgical theory. The virtual stakeholders in the online children's art museum Cicisasa are performers and sharers of knowledge, operating through the enabling social engagement of children and parents, while the performers on the stage also interact with an information-absorbing audience.

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“…Users itself define what they want in the web-based portal system. Therefore, based on the statement above, web based portal will be developed in a collaborative way as a proof of concept for the suggested framework [5], [6]. Details explanations are on the next topic.…”

Section: Work Background a Electronic Marketing (Em)mentioning

confidence: 99%

Framework development of electronic marketing (EM): A case study on catfish industry in Malaysia

Rahman

Yahya

Mukhtar

2011

Proceedings of the 2011 International Conference on Electrical Engineering and Informatics

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Currently catfish suppliers, wholesalers, farmers and customers in Malaysia have not found an official place or medium to get information on catfish (breeding, marketing, managing, purchasing) in a simple, fast and cost effective way. In addition, based on analysis conducted the use of information technology and telecommunications (ICT) as a supporting infrastructure on cat fish industry in Malaysia is still at a moderate level. Therefore this work aims to review and identify the needed factors of catfish industry in Malaysia using the electronic marketing application, and develop a framework that will best suit the industry. Electronic marketing place is proposed for the industry as most catfish farmers, suppliers and customers are IT literate and uses mobile phones. The study conducted takes the approach of identifying the appropriate type of electronic markets, the determination of the functions or main features of the electronic market, and also determine the method of development of the electronic marketing system. Information on the industry's needs is gathered through an intensive literature review and case study analysis. An improved electronic marketing framework will be developed through out the study. The proposed framework is further proof through prototype design using the web-based electronic marketing portal. Based on initial analysis conducted the main applications needs to be based on consumer preferences, where matching of supply and demand electronically between buyers and catfish industry sellers in Malaysia is provided electronically. As such it provides a one-stop information centre, electronic catalog and latest update of any information. Therefore this research also emphasizes customer's values, focusing on value co-creation in developing the framework. This distinguishes the proposed framework with others as, the proposed framework will include co-creation value in developing and expanding electronic market place functions. And the web-based prototype developed will help farmers to market their livestock products by matching them to appropriate buyers, and also will get latest information and updates on catfish in a fast, cost effective and easy medium.

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Value Co-creation and Customer-Driven Innovation in Social Networking Systems

Cited by 16 publications

References 4 publications

Consumer Participation: The Case of Home Meal Preparation

Consumer Participation: The Case of Home Meal Preparation

The Effect of Virtual Stakeholders on Firms’ Trend towards Social Innovation: A Case Study Based on the Spect-actor in Dramaturgical Theory

Framework development of electronic marketing (EM): A case study on catfish industry in Malaysia

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