Value co-creation and its impact on organizational performance: the case of the amateur football clubs of Antioquia football league of Colombia

Abstract

Studies have shown the direct and positive influence of the co-creation of value on the performance of organizations. However, current knowledge about what and how co-creation of value impacts the performance of non-profit sports organizations has been unclear and marginally studied. This paper aims to analyze the impact of value co-creation on organizational performance in amateur soccer clubs. A structured questionnaire was used to measure the scales of value co-creation (21 items) and the dimensions of organizational performance in sports organizations (20 items). The sample comprised 345 managers, presidents, and executives of amateur soccer clubs in the Antioquia Soccer League of Colombia. The data were analyzed using partial least squares modeling with SmartPLS software. The results show that amateur soccer clubs jointly create value by developing goods, products, and services with consumers and suppliers. This fact significantly impacts their organizational performance in multiple dimensions, mainly in the financial dimension. Based on the empirical results, the authors make recommendations for management in nonprofit sports organizations in developing countries.

Stakeholder governance and sustainability in football: A bibliometric analysis

“…Therefore, future research is encouraged to explore the dimensions of economic, social, and environmental sustainability using the triple bottom approach. Furthermore, it is proposed that future studies generate theoretical and methodological frameworks that address the co-creation of value [ 34 ] or joint creation of value [ 101 ] within the context of football. These frameworks should acknowledge the significance of stakeholder governance in facilitating value co-creation, providing insights into how different stakeholders can collaborate and contribute to sustainable outcomes.…”

“…The football industry has not been immune to international debates and movements surrounding the environment and sustainability. However, compared to other sectors, it has been slower in adopting sustainability principles, despite its significant social and economic importance [ 34 ]. One reason for this delay is that sustainability is not a mandatory requirement for football organizations.…”

Employee-Driven Brand Value Co-Creation: A Systematic Review and Prospective Research Framework

“…In addition, the use of co-creation in the business of providing services has the goal of improving the general welfare of society as its primary focus (Anderson et al, 2013). In the framework of the service industry, it has been hypothesized that the function of service offerings to people who are able to make use of the services and generate value for themselves should be emphasized (Ortiz et al, 2022;Rinaldi et al, 2022;Zhao, 2022;Zhou et al, 2022). In the context of the provision of services, research has mostly concentrated on examining how VCC can improve the service delivery mechanism and how cocreation strategy can be effectively implemented in this area (Kokkinakos et al, 2012;Brandsen and Pestoff, 2006).…”