Value Co-creation in Cause-Related Marketing: The Case of “El Turrón Solidario” (The Solidarity Nougat) Campaign by Lidl and Ayuda en Acción Foundation

Díaz-Perdomo, Yolanda; Álvarez-González, Luis Ignacio; Sanzo‐Pérez, María José

doi:10.1007/978-3-030-65455-9_7

Classroom Companion: Business

2021

DOI: 10.1007/978-3-030-65455-9_7

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Value Co-creation in Cause-Related Marketing: The Case of “El Turrón Solidario” (The Solidarity Nougat) Campaign by Lidl and Ayuda en Acción Foundation

Yolanda Díaz-Perdomo

Luis Ignacio Álvarez-González

María José Sanzo‐Pérez

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Value Co-creation in Cause-Related Marketing: The Case of “El Turrón Solidario” (The Solidarity Nougat) Campaign by Lidl and Ayuda en Acción Foundation

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