Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Yoshida, Masayuki; James, Jeffrey; Cronin, J. Joseph

doi:10.1108/ijsms-14-02-2013-b005

Cited by 42 publications

(46 citation statements)

References 39 publications

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“…On the contrary, Yoshida, James, and Cronin (2013b) found that the major predictor of consumer behavioral intentions is positive affect in the college football setting. If the impact of posi tive affect varies across American and Japanese sports, the weak or nonsignificant effects of positive affect on behav ioral consequences might be implausible in American sport.…”

Section: Limitations and Directions For Future Researchmentioning

confidence: 89%

Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context

Yoshida

Gordon

Nakazawa

et al. 2014

Journal of Sport Management

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196

240

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In the sport management literature, limited attention has been devoted to the conceptualization and measure ment of fan engagement. Two quantitative studies were completed to validate the proposed fan-engagement scale composed of three defining elements (management cooperation, prosocial behavior, and performance tolerance). The results from Study 1 provide evidence of convergent and discriminant validity for the threefactor model of fan engagement. In Study 2, we assess nomological validity by examining the antecedents and consequences of fan engagement and found that team identification and basking in reflected glory played a particularly important role in increasing the three dimensions of fan engagement. Furthermore, the results indicate that performance tolerance has a positive effect on purchase intention. These findings highlight the importance of the sequential relationships between team identification, performance tolerance, and purchase intention.

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Section: Limitations and Directions For Future Researchmentioning

confidence: 89%

Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context

Yoshida

Gordon

Nakazawa

et al. 2014

Journal of Sport Management

Self Cite

196

240

View full text Add to dashboard Cite

show abstract

“…For example, this study did not include other attitudinal constructs also believed to influence consumer loyalty. For instance, researchers have found significant direct effects of relationship quality (Kim, Trail, & Ko, 2011), consumption value (Yoshida, James, & Cronin, 2013b), and brand image (Bauer, Stokburger-Sauer, & Exler, 2008) on consumer loyalty. In addition to the predictor variables we tested in this study, future research should examine the effects of additional variables on objective behavioral loyalty.…”

Section: Limitations and Directions For Future Researchmentioning

confidence: 98%

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

Yoshida

Heere

Gordon

2015

Journal of Sport Management

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178

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A consumer's loyalty to a specific sport team is longitudinal in nature. This longitudinal study examines the effects of consumers' attitudinal constructs (team identification, associated attachment points, consumer satisfaction, and behavioral intentions) on behavioral loyalty in the context of a professional soccer event. To test the proposed relationships, the authors assess the impact of consumers' self-reported measures (Time 1) on actual attendance frequency in the first half (Time 2) and the second half (Time 3) of the season. The results indicate that fan community attachment is the only construct that can predict attendance frequency over a longer period of time while team identification, satisfaction and behavioral intentions are not significant predictors of attendance frequency throughout the season. The theoretical model and results reinforce the importance of fan community attachment toward longitudinal attendance frequency and add new insights into the predictive validity of some of the attitudinal marketing measures in the field of sport management.At the very essence of each professional sport team's existence is the objective to acquire and maintain the support of a devoted fan base that will consume the team's service on a consistent basis. Fan consumption not only drives attendance but is also at the heart of media consumption, merchandise sales, and sponsorship. As such, the development of a fan base that is willing to consistently repurchase the product or service is crucial to each professional sport team. This is particularly challenging within the sport setting, because unlike most entertainment properties (e.g., movies, theater, etc.), sport teams cannot guarantee a quality performance. Fans might be disappointed after a game if their team loses or performs poorly. Therefore, understanding the process behind repeat purchases and what is driving this phenomenon has played a central role in academic research in sport marketing over the last few decades.Within sport management, there has been a plethora of research delving into the psychological processes behind sport consumption. Most of this work has been rooted in attitude theory, which suggests consumers' cognitive, affective, and conative responses to a specific object influence their consumption behavior (Eagly &

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“…The consumption of sport through live game attendance is a leisure activity that can produce both hedonic and utilitarian value for game spectators (Yoshida, James, & Cronin, 2013). Live sporting events are inherently a hedonic and experiential product.…”

Section: Utilitarian and Hedonic Valuementioning

confidence: 99%

Service Quality, Perceived Value, and Fan Engagement: Case of Shanghai Formula One Racing

Jones¹,

Byon²,

Hung³

2019

smq

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The purpose of this study is to examine the influence of controllable service quality factors as firm-based antecedents to two dimensions of customer engagement behavior among Formula One racing spectators. This study uses the theory of customer engagement (van Doorn et al., 2010) as a guiding framework and applies Bettencourt's (1997) model of customer voluntary performance (CVP) to examine how perceptions of ancillary services and value can prompt management cooperation and prosocial behavior among spectators of a recurring mega sport event. Findings suggest that spectator interactions with event personnel and the physical environment can positively impact consumer perceptions of value and lead to greater fan engagement. Event organizers should focus management and marketing efforts on the utilitarian value (price/value for money) associated with attending a mega event and promote physical environment factors that can enhance the overall event experience.

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Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Cited by 42 publications

References 39 publications

Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context

Conceptualization and Measurement of Fan Engagement: Empirical Evidence From a Professional Sport Context

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

Service Quality, Perceived Value, and Fan Engagement: Case of Shanghai Formula One Racing

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