2020
DOI: 10.1108/medar-02-2020-0722
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Value creation attempts via photographs in sustainability reporting: a legitimacy theory perspective

Abstract: Purpose This paper aims to investigate the use of legitimacy strategies via the usage of photographic disclosures in sustainability reporting as an attempt towards creating value. Design/methodology/approach This study used visual content analysis to identify disclosure trends and value creation themes from sustainability-related photographs in the annual and sustainability reports of Fonterra Co-operative Group over a ten-year period. The findings were interpreted using legitimacy theory. Findings The fin… Show more

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Cited by 36 publications
(50 citation statements)
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References 55 publications
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“…More recent studies determine the use of visual impressions and artificial representations that distort reality based on photographs that appear to be authentic and legitimate [57][58][59][60], distorted graphics to represent best business practices [17], and colours that carry emotional associations with sustainability [20]. These techniques allow the construction of positive illusions for the image of the company by artificially inflating its performance [60]; at the same time, that they can contribute to create relationships with stakeholders since they involve multiple readings of the symbols, which can add value when companies report to a diverse group of stakeholders.…”
Section: Communication Strategies On Sdgs: Legitimacy Theory Vs Imprmentioning
confidence: 99%
“…More recent studies determine the use of visual impressions and artificial representations that distort reality based on photographs that appear to be authentic and legitimate [57][58][59][60], distorted graphics to represent best business practices [17], and colours that carry emotional associations with sustainability [20]. These techniques allow the construction of positive illusions for the image of the company by artificially inflating its performance [60]; at the same time, that they can contribute to create relationships with stakeholders since they involve multiple readings of the symbols, which can add value when companies report to a diverse group of stakeholders.…”
Section: Communication Strategies On Sdgs: Legitimacy Theory Vs Imprmentioning
confidence: 99%
“…The study discerns not only non-financial benefits but also financial benefits from the use of management control systems. Ali et al (2021) investigate the use of legitimacy strategies via the utilisation of photographic disclosures in sustainability reporting as an attempt to create value. Their study used visual content analysis to identify disclosure trends and value creation themes from sustainability-related photographs in the annual and sustainability reports of Fonterra Co-operative Group over a 10-year period.…”
Section: Special Issue Contributionsmentioning
confidence: 99%
“…The findings were interpreted using legitimacy theory. Ali et al (2021) adds to the scant literature on the growing use of photographs as a value adding apparatus in sustainability reporting. The study also extends the applicability of legitimacy theory to visual disclosures and suggests that legitimacy can be systematically sought to create value.…”
Section: Special Issue Contributionsmentioning
confidence: 99%
“…This photo media can help also. It is used to document an important moment or event (Ali, Lodhia, and Narayan 2020). Photography provides works in the form of photos that allow the dissemination of information about culture to circulate quickly, one of which is through social media.…”
Section: Introductionmentioning
confidence: 99%