“…Hence the clarification of the research question that will accompany the entire study: does the book-to-market ratio manage to appreciate the economy of a company in times of economic-financial crisis and, as a result, of strategic M&A choices? (See Alexandridis, Antypas, & Travlos, 2017;Fraunhoffer, Kim, & Schiereck, 2018;Liberatore, 2010 andLiberatore, Amaduzzi, Comuzzi, &Ferraro, 2014;Magli, Nobolo, & Ogliari, 2017).…”