This study analyses the manifestos prepared by some candidates aspiring to the post of Vice-Chancellor of the Obafemi Awolowo University, Ile-Ife, Nigeria, between 1999 and 2000. It examines the appropriation of rhetorical tactics by the aspirants to impress upon the target audience that they possess the ability to decipher clearly the problems of the university and the required antidote. The study focuses on two major issues that are recurrent in the discourse: the challenges facing the university at the turn of the twenty-first century and the kind of leadership that the university would desire to stem the tide. It adopts Aristotle’s model of rhetoric and Jacques Derrida’s deconstructive criticism to analyse and discuss the discursive practices of the respective candidates, relative to these key issues. It reveals that although the candidates address subjects that dwell on the university system in time and space, the discourse is characterised by a schematic rhetorical style that political actors deploy for expediency in wider political contexts.