Value of labeling credence attributes—common structures and individual preferences

Dahlhausen, Johanna Lena; Rungie, Cam; Roosen, Jutta

doi:10.1111/agec.12456

Cited by 27 publications

(18 citation statements)

References 59 publications

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“…Among Polish egg consumers, price and farming system had the most important effect on preferences, and free-range eggs were preferred more than organic ones [43]. In Germany, the organic attribute of eggs was ranked after "free of antibiotics" both in raw and processed (pasta containing egg) format: WTP estimate for the organic egg was EUR 0.23 while for pasta only EUR 0.02 [44]. Swiss consumers would pay almost 32% more for organic eggs [45].…”

Section: Consumers' Preference and Perception Of Organic Labelled Foodmentioning

confidence: 99%

Eliciting Egg Consumer Preferences for Organic Labels and Omega 3 Claims in Italy and Hungary

Yeh

Menozzi

Török

2020

Foods

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This paper investigates consumers’ preferences for egg purchase in two European countries, Hungary and Italy. We utilize random parameter logit models to interpret the results of discrete choice experiments (DCE) for the elicitation of preference of the egg consumers. A sample of 403 in the Hungarian survey and 404 in the Italian survey were recruited in summer 2018. The DCE questionnaire includes the following product and process characteristics: organic labels, nutrition and health claims, and price. Our results show that for Hungarian and Italian consumers, the price is the most important attribute, followed by the nutrition and health claim and the organic production labelling. Three egg consumer segments can be identified via latent class models for each country. In both countries, we found similar consumer groups, the Price Sensitive and Quality Optimizing Opportunist Consumers and Health Conscious Buyers, respectively. Particularly, compared to the other segments the Health Conscious Buyers (46% in Hungary and 49% in Italy) exhibited stronger preference for and are willing to pay a higher price premium for eggs with organic label and nutrition claims. In Italy, we identified a third segment with consumers preferring simpler labelling approach, whilst in Hungary we found a consumer segment distrusting the EU organic logo.

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Section: Consumers' Preference and Perception Of Organic Labelled Foodmentioning

confidence: 99%

Eliciting Egg Consumer Preferences for Organic Labels and Omega 3 Claims in Italy and Hungary

Yeh

Menozzi

Török

2020

Foods

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“…Credence attributes cannot be easily verified by consumers, and therefore, to influence demand, have to be believed (Dahlhausen et al., 2018). Consequently, the degree of trust in bodies that certify credence attributes should affect WTP—it is not whether regulations exist per se, but if consumers perceive them to be enforced and robust.…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Gorton

2020

Int J Consumer Studies

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Certified organic products hold a niche but growing share of global food markets with considerable interest in the factors affecting consumers’ Willingness To Pay (WTP) for organic food. The objective of this paper is to investigate the effects of perceived regulatory efficiency, food safety concern and ethnocentrism on demand for organic food. In total, 450 Iranian food shoppers took part in a choice experiment for organic rice, with the attributes: price, retail outlet, product type and country of origin. Mixed logit model results suggest that perceived regulatory efficacy and food safety concerns enhance WTP for organic food, while ethnocentrism enhances consumers’ WTP for domestically produced food but not organic food per se. In emerging economies, the growth of the organic market will depend on the perceived robustness of regulatory systems while ethnocentrism will curtail the potential for export‐based models of development.

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“…A discrete choice experiment (DCE) concluded the survey to investigate landowners’ preferences for contract design for a hypothetical WWP. DCEs have been widely used to assess preferences for hypothetical products, services, and contracts, including conservation programs (e.g., see Chavez & Palma, ; Christensen et al., ; Dahlhausen, Rungie, & Roosen, ; Espinosa‐Goded et al., ; Greiner, Bliemer, & Ballweg, ; Hellerstein, Higgins, & Roberts, ; Ruto & Garrod, ; Schulz et al., ). They have been found to be particularly useful in determining how specific attributes affect choices and can allow for estimation of the marginal rate of substitution (MRS) between attributes (Garrod, Ruto, Willis, & Powe, ; Greiner et al., ; Lancsar & Savage, ).…”

Section: Methodsmentioning

confidence: 99%

Landowner valuation of a working wetlands program in the Prairie Pothole Region

Wachenheim

Lim

Roberts

et al. 2019

Agricultural Economics

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Wetlands conservation within agricultural working lands is currently incentivized by land retirement programs and farm program eligibility criteria. Private ownership of the majority of agricultural lands within which these wetlands reside and growing opportunity costs facing landowners put wetlands at risk and motivate consideration of alternative policy options. A choice experiment was used to estimate likelihood of enrollment in a hypothetical working wetlands program. Landowners preferred shorter contract lengths, higher rental rates, midterm adjustment rather than a fixedrate contract, the right to conduct managed burning on their lands-containing program wetlands, and no conservation practice requirement. Landowners with higher expressed valuation of conservation and who favor protecting wetlands, believe that small wetlands are important for their farms, who would not drain any of their wetlands, and raise ruminant animals are more inclined to participate in the program. Recommendations include consideration of program targeting during program design, practicing creative thought regarding program promotion, and exploration of no-loss wetlands solutions, especially those market based.

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Value of labeling credence attributes—common structures and individual preferences

Cited by 27 publications

References 59 publications

Eliciting Egg Consumer Preferences for Organic Labels and Omega 3 Claims in Italy and Hungary

Eliciting Egg Consumer Preferences for Organic Labels and Omega 3 Claims in Italy and Hungary

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Landowner valuation of a working wetlands program in the Prairie Pothole Region

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