Value relevance of digitalization: The moderating role of corporate sustainability. An empirical study of Italian listed companies

PurposeThis study aims to advance the understanding of digital marketing capability by conducting a comprehensive, systematic review of relevant literature at the firm level.Design/methodology/approachThe study utilizes categorization and contextualization of qualitative methodologies to review the literature, using Scopus databases to collect 57 journals with 143 peer-reviewed papers as the main focus. The research gaps and DMCs were analyzed and synthesized and presented as collective categorization together with the proposed future direction framework.FindingsThis study proposed the relevance of digital marketing capabilities for businesses and the key measurement of business performance. The proposed dimensions of the digital marketing capabilities framework are to identify new research directions for both marketing and IT strands.Originality/valueThis study classify five main different themes in digital marketing incorporating with digital technologies (DTs) era and proposed relevance of digital marketing capabilities for businesses (B2C and B2B) and keys measurement of business performances.

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“…There was evidence from several previous research indicating factors associated with DMCs (Lee et al. , 2019a; Ricci et al. , 2020).…”

Section: Literature Reviewmentioning

confidence: 95%

“…The implications of digital marketing research There was evidence from several previous research indicating factors associated with DMCs (Lee et al, 2019a;Ricci et al, 2020). The organization's resources, capabilities, and outcomes have been well investigated in the new era of digital marketing context over the past year.…”

Section: Literature Reviewmentioning

confidence: 99%

Digital marketing capability: the mystery of business capabilities

Apasrawirote

Yawised

Muneesawang

2022

MIP

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“…Digital transformation is identified using two independent variables: a firm's digitalization efforts and its interest in investments promoted by the national Industry 4.0 plan [83,84].…”

Section: Measurement Of Independent and Control Variablesmentioning

confidence: 99%

“…To the best of our knowledge, no empirical studies have examined the above-stated relation using multiple linear regression; some studies have used statistical tools to address the topic of digitalization, but focused on value relevance [83,84].…”

Section: Digitalization Effortsmentioning

confidence: 99%

Digital Transformation and Convergence toward the 2030 Agenda’s Sustainability Development Goals: Evidence from Italian Listed Firms

Camodeca

Almici

2021

Sustainability

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The United Nations 2030 Agenda has emphasized the potential of digital technology to enhance sustainability performance, assuming that digital transformation can enable firms’ convergence toward the Sustainable Development Goals. Despite this, the literature is unclear regarding whether there is a positive relationship between digitalization and sustainability, as the effects of digital transformation are controversial. The main goal of this study was to assess the hypothesis that digital technology contributes to the achievement of Sustainable Development Goals within the UN 2030 Agenda. To test this hypothesis, a textual analysis was performed to assess Italian firms’ digitalization efforts; the obtained results were then related to the selected firms’ ESG scores using a regression analysis. The analysis focused on Italian FTSE MIB listed firms for the period 2016–2019. The findings show a positive relation between digitalization and Sustainable Development Goals, highlighting the relevance of digital technology in implementing the sustainability agenda.

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“…As Ricci et al (2020) pointed out, there is still the scant analysis of digitalization’s recent impact on the company’s relationship with market players. More specifically, considering the possible digitalization-reputation link, this research gap deepens (Vial, 2019).…”

Section: Theoretical Background and Research Designmentioning

confidence: 99%

The digitalization-reputation link: a multiple case-study on Italian banking groups

Bernini

Ferretti

Angelini

2021

MEDAR

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Purpose This paper aims to focus on the relation between digital transformation and banks’ reputation, as examined through the information disclosed by the five largest Italian banking groups’ efforts to extend and enhance their digital resources. Considering digitalization as a key strategy for managing reputation, which, in turn, can leverage financial and value performance management, the paper investigates whether and how digital activities might affect banks’ reputation. Therefore, this paper proposes the relationship between digitalization and reputation as a lever for performance management and for increasing efficiency. Design/methodology/approach The authors use content analysis to generate a digital disclosure index, categorizing activities human, structural and relational. For banks’ reputations, the proxies are a measure of corporate reputation and a reputational risk index. Methodologically the study used multiple case studies, considered as particularly suitable to gain an in-depth understanding of the topic in the case of the five banks. A collection of secondary data and semi-structured interviews are included. Findings Overall, the digitalization-reputation link shows that banks’ reputation is variously affected, not only by exposure to risk (including reputational risk) but also by strategic issues such as digitalization and the effectiveness of the corresponding communication. Consequently, banks should view digitalization as a key driver to be considered not in a stand-alone perspective, but in a combined approach. Research limitations/implications Continued research should include the Covid-19 implications. Additionally, it would be important to compare a larger number of banks, with different characteristics, also including variables indicating the corporate governance mechanisms. Practical implications The analysis contributes to fostering scholars’ and practitioners’ management of the digital transformation challenge that is a current key-factor, capable of increasing banks’ value. It considers not only the drivers directly affecting monetary value but also the institutions’ social and relational value, as well as their reputation. Originality/value This paper extends prior research on the digitalization-reputation relation by investigating digital transformation through disclosure of activities in this area within the Italian banking sector. It allows to leverage the key-factors that can contribute to increasing banks’ value, considering not only the drivers directly affecting monetary value but also the institutions’ social and relational value, as well as their reputation.

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Value relevance of digitalization: The moderating role of corporate sustainability. An empirical study of Italian listed companies

Cited by 63 publications

References 58 publications

Digital marketing capability: the mystery of business capabilities

Digital marketing capability: the mystery of business capabilities

Digital Transformation and Convergence toward the 2030 Agenda’s Sustainability Development Goals: Evidence from Italian Listed Firms

The digitalization-reputation link: a multiple case-study on Italian banking groups

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