Values Based Coaching and the Coaches Role in Moral Development

Abstract

The purpose of this manuscript is to highlight ways in which coaches can support moral development in their athletes through Values-Based Coaching (VBC). That is, by placing ethicality, excellence (i.e., of character and thought), and empowerment (i.e., the Three E’s) at the forefront of their practice. In providing a theoretical framework that explains the interactive processes that influences coach-athlete moral development and how the moral atmosphere may be [co-]constructed, the present manuscript provides a foundation from which researchers can understand and explain the creation of normatively appropriate, morally enhancing, and empowering coaching environments. Our attention then focuses on the tangible processes that may be used to aid the development of the Three Es within both individuals and groups. It is hoped that by enhancing our understanding of the Three Es, coaches may be better supported in their endeavours to promote moral development and empower athletes to stay engaged in sport. Furthermore, in presenting a theoretical framework, it is expected that the present manuscript will initiate discussion around normative standards.