“…This value is not solely economic, but also emotional, social, and cultural, as humans connect to and interact with natural elements (Faarlund et al, 2007;Kellert, 1997;Powell et al, 2009). Through outdoor recreation, the economic and social acceptance of using specific resources in nature to perform activities bestow upon these resources social, cultural, and economic value (Aanesen et al, 2018;Clawson & Knetsch, 1966;Margaryan et al, 2018;Navrud & Strand, 2018). As a consequence, when recreational activities are organized and charged for by tourism firms (Margaryan & Fredman, 2017), the commercial value of the resources, as inputs to the tourism production process, increases (Dissart & Marcouiller, 2012;Smith, 1994), which also is recognized through the experience economy (Jensen & Prebensen, 2015;Pine & Gilmore, 2015).…”