Valuing country of origin and organic claim

Schröck, Rebecca

doi:10.1108/bfj-12-2012-0308

Cited by 25 publications

(19 citation statements)

References 27 publications

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“…Cuneo was the district from which the largest number of products originated at large-scale retail traders, whereas for farmers’ markets it was the province of Turin that most reflected direct sales and short supply chains. The short supply chain, in addition to ensuring a sustainable, higher quality, and more secure product [48,49,50], guarantees small producers market access with a seasonal product, even without consistent quality not conforming to the standard required by large-scale retail distribution [38]. The absence of Cuneo producers among those interviewed at farmers’ markets could be related to the structural differentiation and the production systems of goat farms in the different areas.…”

Section: Discussionmentioning

confidence: 99%

Goat Dairy Product Assortment in Different Sales Channels in Northwestern Italy

Massaglia

Borra

Merlino

2019

Animals

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An analysis of goat dairy-based product assortment was carried out in the metropolitan area of Turin (Northwestern Italy), considering three different sales channels: large-scale retail chains, retail stores, and direct sales in farmers’ markets (FMs). The survey results show a widespread presence of goat products in the Turin market. In each type of selected distribution channel, characterized by its own peculiarities, products differed both in terms of reference numbers and assortment; they were better in large-scale retail distribution, both in terms of quality and typicality, whereas specialized retail and direct sales were better equipped. Furthermore, given the importance of the sector at the regional level, we also focused, through the analysis of product origin, on the fact that local provenience increases from large-scale distribution to fully regional farmers’ markets. The mean price was different, being lower in direct sales at FMs, and medium to high and high at retail sales, as they are considered high quality niche products. The offer is correlated and in agreement with consumer targets (modern, ethical, and traditional), finding the "ideal" product in the different types offered, however, even if the results underline the potential of this sector, the fragmentation of the goat sector in Piedmont still represents a limit to expansion, and to the positioning of products in the market.

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Section: Discussionmentioning

confidence: 99%

Goat Dairy Product Assortment in Different Sales Channels in Northwestern Italy

Massaglia

Borra

Merlino

2019

Animals

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“…Previous studies on food quality labels have used different methodological approaches (cluster analysis, factor analysis, conjoint analysis) (Schröck, 2014(Schröck, , pp. 1070(Schröck, -1091Balogh et al, 2016, pp.…”

Section: Methodsmentioning

confidence: 99%

“…2508(Sadilek, -2523.Several studies confirmed that EU quality labels and other labels displaying information on the place of origin, specific production methods and composition may play an important role in willingness to pay, communicating credence attributes of food products and influence consumers' purchase decisions (de-Magistris & Gracia, 2016, pp. 560-571;Erraach et al, 2014, pp.11-14;Schröck, 2014Schröck, , pp. 1070Schröck, -1091.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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Market differentiation potential of traditional food quality labels: consumer and producer expectation

Jakubowska¹

2021

JESI

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In the last few decades more consumers are choosing food products based on their local and traditional attributes as well as environmental and sustainability issues. The food industry have introduced several strategies to guarantee product quality and sustainability (quality schemes and quality labelling). With their rising number it is hard for consumers to differentiate between them. The purpose of the paper is to investigate how consumers perceive traditional food quality labels and to confront consumer expectations with the producer's motivation to supply certificated traditional products. The analysis has been based on literature studies and empirical data ob-tained from qualitative research in 2020. Six focus groups were conducted, with 7-8 participants in each, among traditional food producers and consumers in Poland. As the results of this study show, the awareness of food quality labels in Poland is quite low. The study concluded that apart from providing producers with protection from food fraud and serving as a indicator of a given quality, the additional differentiation of traditional food quality labeling is clearly not obvious. Results add value to recent consumers' behavior knowledge by analyz-ing role of food quality labels in consumer decision-making and the possible mo-tives for producers that choose to feature them. These findings may be useful in developing effective educational and marketing activities in the traditional food sector.

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“…As opposed to D3, this definition does not include the potential differences between the organic and the conventional products (v OB and v CB can be equal or different, this is not taken into consideration). This operational definition is represented by Zhang et al [109], Smith et al [110], Schröck [111], Gerrard et al [112], Connolly and Klaiber [113], Schröck [114], Ankamah-Yeboah et al [115], Hoang et al [116], Monier-Dilhan and Bergès [117], Ay et al [118], Gschwandtner [119], and Schäufele and Hamm [120].…”

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confidence: 99%

On the Mechanics of the Organic Label Effect: How Does Organic Labeling Change Consumer Evaluation of Food Products?

Kun

Kiss

2021

Sustainability

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The literature on the effect of organic labels on consumers’ perception of food products has grown significantly over the last two decades. Since the number of empirical studies has also increased greatly, a literature review revealing the operational definitions of the organic label effect (OLE), which have evolved among researchers, has become necessary. Accordingly, in the current article, 82 studies are reviewed. It was found that studies cluster around two interpretations: they define the OLE either as a change in the evaluation of a given product or as a change in the evaluation of the difference between an organic and a conventional product resulted from organic labeling. We term the first approach the absolute OLE and the latter the relative OLE. Our analysis shows that, when applied separately, these two interpretations might lead to significantly different measurement results, but they can be merged into one concept. We argue that organic labeling affects not only the evaluation of products receiving the organic label but the evaluation of competing products without such a label as well. We reveal that the relative OLE is equivalent to the difference between the absolute effects of organic labeling on the labeled and on the unlabeled products.

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Valuing country of origin and organic claim

Cited by 25 publications

References 27 publications

Goat Dairy Product Assortment in Different Sales Channels in Northwestern Italy

Goat Dairy Product Assortment in Different Sales Channels in Northwestern Italy

Market differentiation potential of traditional food quality labels: consumer and producer expectation

On the Mechanics of the Organic Label Effect: How Does Organic Labeling Change Consumer Evaluation of Food Products?

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