Valuing energy solutions in the housing markets: the role of market devices and real estate agents

Jalas, Mikko; Rinkinen, Jenny

doi:10.1080/02673037.2020.1819967

Cited by 4 publications

(2 citation statements)

References 42 publications

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“…The legal requirement to provide energy efficiency information when a property is sold no doubt explains the frequency of these claims. Although included in adverts, energy performance information was not usually emphasised in the property description, similar to past findings on the positioning of energy issues in property advertising [16,17]. This might be a missed opportunity for more energy efficient homes.…”

Section: Discussionsupporting

confidence: 57%

“…A small number of studies have examined the prioritisation of discrete sustainability issues, usually relating to environmental matters, in residential property advertising. Aune [16] and Jalas and Rinkinen [17], for example, explored how energy issues were addressed. They found that energy efficiency and environmental sustainability issues were rarely emphasized in property marketing.…”

Section: Sustainability Advertising In the Residential Property Sectormentioning

confidence: 99%

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Sustainability Messages in Residential Property Advertising

2022

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Companies and brands are increasingly addressing issues of sustainability in their marketing and advertising as they respond to consumers’ evolving interests and preferences. While studies have examined the presence of sustainability messages in advertising in general, and in a number of discrete industries, the use of these messages in residential property advertising is critically understudied. Some homebuyers, however, appear interested in these messages, as evidence suggests they ascribe value to certain sustainability claims and features. An analysis of the textual and visual content of 100 property adverts for city centre flats, listed for sale in two English cities in early 2022, afforded detailed insights into the positioning of sustainability in residential real estate advertising. Findings from this analysis indicate that explicit sustainability messages are rare. Property and locational features related to environmental sustainability are mentioned more frequently than those related to social sustainability. Features related to economic sustainability are discussed in adverts targeted at property investors. Sparse explicit discussion of sustainability in adverts might imply that there is little general concern for this issue, either amongst those selling property and/or amongst those buying property. An implication of this might be that pro-sustainability measures targeted at the housing sector may encounter a muted response from actors within the sector, potentially frustrating the implementation of those measures. For homebuyers who are interested in a property’s sustainability, the findings suggest that they are poorly served by current practices in property advertising. Estate agents and developers wishing to appeal to these sustainability-minded consumers might do well to incorporate greater commentary on a property’s sustainability features in their advertising materials.

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Section: Discussionsupporting

confidence: 57%

Section: Sustainability Advertising In the Residential Property Sectormentioning

confidence: 99%

Sustainability Messages in Residential Property Advertising

2022

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Current Housing Provision

Moore

Doyon

2023

A Transition to Sustainable Housing

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In this chapter, we explore current housing provision and outline how we have arrived at the current way of ‘doing’ housing, including the governing, financing, planning, designing, building, and habitation of housing. We start the chapter by discussing the market failures of housing and neo-classical market approaches that are not suitable for providing the type of sustainable housing required for achieving a low carbon future. To address this, the use of policy by government in many parts of the world has been a critical driver of housing design, quality, and performance. However, many sustainability advocates argue that these policies have been slow to improve and do not go far enough, given the current climate emergency and other housing issues seen around the world. We discuss some of these key policy mechanisms, including setting and improving minimum performance requirements in building codes, using planning systems to require additional sustainability standards, and developing financial and other alternative mechanisms. This discussion sets the context for later chapters where we explore the range of challenges facing the housing sector and discuss current best practice in sustainable housing and policy.

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Real estate 4.0 – Experiences from the rural

McHugh

2024

Journal of Rural Studies

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Valuing energy solutions in the housing markets: the role of market devices and real estate agents

Cited by 4 publications

References 42 publications

Sustainability Messages in Residential Property Advertising

Sustainability Messages in Residential Property Advertising

Current Housing Provision

Real estate 4.0 – Experiences from the rural

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