“…Although the CVM was created to provide a hypothetical marketplace in which to find the worth of environmental goods, variations of the approach have been used by researchers in other fields to provide estimates for such non-market intangibles as: the value of human life (Balmford et al, 2019 ), reductions in mortality risk (Alberini et al, 2006 ), human organs (Altinanahtar et al, 2008 ), mobility, cognition, vision, upper limb function (Lin et al, 2016 ), workplace safety (Gerking et al, 1988 ), life satisfaction/happiness (Seals, 2020 ), a non-restrictive diet (Soler & Borzykowski, 2020 ), and even a country’s success in Olympic competition (Funahashi et al, 2020 ; Wicker et al, 2012 ). More importantly for the current study, the method has also been used in at least two instances to assess the value of being white (Hacker, 1995 ; Mazzocco et al, 2006 ).…”