“…As Blank states (2007, p. 4) in his work on critics, reviews, and ratings, reviewers must convince, i.e., persuade, the cultural public or cultural consumers of their arguments, which influences the rethorical strategies applied. Chong (2017), among others, outlines how arts and cultural journalists are driven by different types of subjectivism, especially in reviews: bias, e.g., which cultural works are chosen for review, aka cultural gatekeeping; emotionality in terms of critical tone; and self-interest in terms of balancing self-publicising and giving due consideration for the work under review. In addition, cultural journalism and cultural criticism have a tradition of being performed by not only professionally trained journalists but also public intellectuals, critical thinkers, academics, and cultural columnists (e.g., Kristensen & From, 2015b;Riegert et al, 2015;Sarrimo, 2017) adhering to truth claims grounded in subjectivity, analysis, and expertise.…”