Variables Affecting Student Interest in International Business Studies

The authors surveyed marketing academicians and practitioner members of the American Marketing Association who designated international marketing as a field of interest. This study compares and contrasts the importance each group places on 62 skill and research areas traditionally associated with international marketing education. The findings offer insight into areas of agreement between the two groups and identify gaps between their perceptions of the importance of a range of topics that includes general marketing knowledge, research, foreign languages, cultural differences, and world regions.

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A Gap Analysis of Professional and Academic Perceptions of the Importance of International Marketing Curriculum Content and Research Areas

Lundstrom

White

1997

Journal of Marketing Education

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Outcome-Based Higher Education

Rassow¹

1998

Journal of Studies in International Education

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Outcome-based education is increasingly coming into focus as faculty, administrators, and accrediting bodies stress outputs, rather than curricular inputs as a measure of successful educational efforts. The focus here is on extending recent work which has been aimed at developing a meaningful assessment framework for the international business major. A pedagogical view is presented of keyprogram components. More importantly, though, this study goes a step further, by suggesting specific and measurable assessment criteria in the second part of the paper. An existing program at a small college in Philadelphia is used as an example, but the recommendations can easily be extended to programs at other institutions.

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International Business Education

Yeoh¹

2002

Journal of Teaching in International Business

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Variables Affecting Student Interest in International Business Studies

Cited by 3 publications

References 6 publications

A Gap Analysis of Professional and Academic Perceptions of the Importance of International Marketing Curriculum Content and Research Areas

A Gap Analysis of Professional and Academic Perceptions of the Importance of International Marketing Curriculum Content and Research Areas

Outcome-Based Higher Education

International Business Education

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