“…The tendency for the portrait averages to attract high likeness assessments may be due to the portrait averages being aesthetically pleasing. During the exhibition there were a few inquiries from the visitors (and two of the Artists) as to who created portraits K and W, and one visitor was overheard explaining the (manual) artistic techniques that were applied by the ‘artist’ to create the visual effects present in portrait average K. There is also the possibility that, as with our previous study (Hayes et al., 2018), the process of undertaking the assessments of the portraits likely provided otherwise unfamiliar visitors with a mental image of each Sitter’s face, and this priming effect has been found to increase recognisability (and therefore likeness) when unfamiliar viewers are exposed to a range of ambient photographs depicting a target face (e.g., Andrews, Jenkins, Cursiter, & Burton, 2015; Ritchie & Burton, 2017). As described in the Methods section, both portrait averages were exhibited last in each of the curated portrait sequences, and therefore, for those visitors who chose to assess each of the portraits following the exhibited sequence (and some were observed to do this), their assessment of the portrait average would likely have been influenced by their increased levels of familiarity.…”