Abstract:JEL Classification: C33; C55; D12; L82; M21This study analyzes the effect of variety on consumer utility using historical behavioral information for 1,397 consumers participating in 729,049 unique rounds of play. We show that consumers generally exhibit a preference for variety as part of their gameplay utility. The relationship between variety and utility is nonlinear and follows, at least for some types of variety, an inverted u-shape as predicted by the Wundt curve. Our results represent the first such evid… Show more
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