Low efficacy of targeted nanomedicines in biological experiments enforced us to challenge the traditional concept of drug targeting and suggest a paradigm of 'addressed self-navigating drug-delivery vehicles,' in which affinity selection of targeting peptides and vasculature-directed in vivo phage screening is replaced by the migration selection, which explores ability of 'promiscuous' phages and their proteins to migrate through the tumor-surrounding cellular barriers, using a 'hub and spoke' delivery strategy, and penetrate into the tumor affecting the diverse tumor cell population. The 'self-navigating' drug-delivery paradigm can be used as a theoretical and technical platform in design of a novel generation of molecular medications and imaging probes for precise and personal medicine. The first medical nanovehicle was portrayed in the science fiction movie 'Fantastic voyage'. It was a micron-size submarine navigating by a 'miniaturized' pilot along the patient's vasculature and boarded with a crew of sergeants aimed to destroy a clot in the patient's brain. Some characteristic features of the fantastic microsubmarine resemble desired vital technical characteristics of modern medical nanodevices. They include: autonomous self-navigation in the bloodstream and tissue, a means for destruction of biological barriers and tumor-surrounding threat cells, traceability for imaging of the nanovehicle location and capability to deliver a molecular cargo to the site of disease. Appearance of drug-delivery nanovehicles (nanomedicines) provoked a new impulse toward development of targeted cancer chemotherapeutics. The first generation of nanoparticle therapeutics were autonomous non-navigating vehicles [1]. They were proposed to take advantage of abnormalities in tumor vasculature for accumulation of drugs in tumor microenvironment exploring enhanced permeability and retention (EPR) effect [2,3]. In attempts to enhance their therapeutic efficacy, the second generation of nanomedicines explored the Ehrlich's 'magic bullet' concept for the nanomedicine targeting toward the vasculature and tumor cells [4]. Discovery of unique, organ-specific vasculature receptors, called 'zip codes', suggested a new approach for organ-and tumor-targeted drug delivery, harnessing the power of the in vivo phage display technique -the concept developed by Pasqualini, Ruoslahti and colleagues [4][5][6][7][8][9][10]. Since tumors were considered as a monocellular pathology, majority of anticancer therapeutics were designed to target exclusively cancer cells or cells of tumor vasculature [1]. The concept of tumor-targeted nanomedicines has been around for years, but it has been underdeveloped because mostly relied on the assumed homogeneity of tumor cells and their proximity to the defective tumor epithelium, as illustrated in Figure 1. The attempts of adapting Ehlich's ideas of direct tumor targeting have shown insignificant improvements [11]. Analysis of nanoparticle delivery data accumulated during the past decade demonstrated that only a tiny ...