Vegetarianism without vegetarians: Caste ideology and the politics of food in India

Hasnain, Aseem; Srivastava, Abhilasha

doi:10.1080/07409710.2023.2261721

Cited by 2 publications

(1 citation statement)

References 29 publications

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“…Although a recent article contends that vegetarianism in India is rooted in caste ideology and practiced to preserve the caste system, 9 the Pew Research Center study does not confirm such conclusions, and findings from the 2016–2018 Comprehensive National Nutrition Survey In India show that the region of the country is a stronger determinant of the practice of vegetarianism (see Figure). 10 The number of individuals interviewed for the study was small, and the results may be biased as 7 of the 20 individuals interviewed were known to the study authors.…”

Section: Practice Of Vegetarianism In Indiamentioning

confidence: 92%

Vegetarianism, Traditional Practices, and Belief Systems in India

Saldanha,

Krishnaswamy

2024

Nutr Today

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Eighty-three percent of the Indian population belongs to religions founded in India that promote vegetarianism. Thirty-nine percent of all Indians say they are vegetarians. This percentage varied by religion (8%-92%) and region (9%-90%), reflecting the enormous cultural diversity in the country. This article explores the various religious and cultural belief systems that undergird the practice of vegetarianism in India. It provides a perspective on vegetarianism and traditional practices in India. Examples of these practices are how foods are classified in Ayurveda, the thali eating system, and fasting. These practices can be incorporated into other eating behaviors and habits to help meet individual needs and preferences.

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Section: Practice Of Vegetarianism In Indiamentioning

confidence: 92%

Vegetarianism, Traditional Practices, and Belief Systems in India

Saldanha,

Krishnaswamy

2024

Nutr Today

View full text Add to dashboard Cite

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Conspicuous consumption motives and ambivalence toward dining at vegan restaurants: a perspective from social comparison theory

Yun,

Moon,

Cho

2024

JHTI

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PurposeDespite the rise in vegan food consumption, vegan restaurants have experienced high turnover rates. Given that non-vegans make up the majority of the customer base, this study explores the critical role of conspicuous consumption motives in driving ambivalence, which, in turn, affects intentions to revisit vegan restaurants.Design/methodology/approachThrough a purposive sampling method, data were obtained from non-vegans who had experienced dining at vegan restaurants. The proposed relationships within the study framework were analyzed using a PLS-SEM model.FindingsResults support the significance of the need for uniqueness and the desire for access to elite social strata in shaping conspicuous consumption motives, consequently increasing ambivalence among non-vegans. Interestingly, ambivalence was discovered to positively influence revisit intentions for vegan restaurants. This positive effect was significantly enhanced by perceived objective authenticity in vegan restaurants.Research limitations/implicationsFindings provide novel insights into the existing understanding of vegan consumption, particularly by focusing on non-vegans and their conspicuous consumption motives in the context of dining at vegan restaurants. Our approach expands the research by highlighting the greater significance of objective authenticity over existential authenticity in the context of vegan restaurants, offering practical insights to enhance their operation.Originality/valueThe study provides compelling evidence that non-vegans’ novel and non-altruistic motivations can generate favorable outcomes. Our model can serve as a fundamental baseline for vegan restaurant management, applied to design appropriate operational strategies to attract more non-vegan consumers and increase their likelihood of revisiting.

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Vegetarianism without vegetarians: Caste ideology and the politics of food in India

Cited by 2 publications

References 29 publications

Vegetarianism, Traditional Practices, and Belief Systems in India

Vegetarianism, Traditional Practices, and Belief Systems in India

Conspicuous consumption motives and ambivalence toward dining at vegan restaurants: a perspective from social comparison theory

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