Vendor support of industry analysts

Mallach, Efrem G.

doi:10.1016/s0736-5853(96)00033-0

Cited by 3 publications

(3 citation statements)

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“…A small but significant stream of in-depth research has emerged in recent years to explore the work and influence of industry analysts and of Gartner in particular (e.g., Firth and Swanson, 2005;Mallach, 1997;Williams, 2009, 2010). We believe that much further work is needed from the information systems community to address this gap.…”

Section: Why Industry Analysts?mentioning

confidence: 99%

IT Industry Analysts: A Review and Two Research Agendas

Bernard¹,

Gallupe²

2013

CAIS

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The firms involved in analyzing the information technology industry (IT), such as Gartner, Forrester, and IDC, are reputed to have a major impact on both IT vendors and IT adopters through their influence over how IT actually is acquired and used. The purpose of this article is to take stock of the nascent stream of research on industry analysts that has developed in recent years in order to shed some light on the IT analysis industry-to analyze the IT industry analysts, if you will. Using an organizational field-level lens, we look at the business models of the firms that operate in this industry. We examine the main institutional work that the analysts in these firms perform as status arbiters, institutional carriers, network brokers, IT fashion setters, and knowledge entrepreneurs. We examine the competitive and institutional pressures faced by analysts in these firms. Finally, we propose two research agendas: (1) to study the impact that this industry has had, and could continue to have, on the IT industry as a whole, and (2) to study how the relationship between the academic information systems community and the IT analysis industry might co-evolve.

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Section: Why Industry Analysts?mentioning

confidence: 99%

IT Industry Analysts: A Review and Two Research Agendas

Bernard¹,

Gallupe²

2013

CAIS

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“…Whilst clearly an important area there has still been little academic research conducted generally on the market for technological expectations or specifically on the role of industry analysts in organising new technological fields. The few preliminary studies existing to date come from mostly within Information Systems research (Mallach, 1997;Ramiller & Swanson, 2003;Firth & Swanson, 2005;Burks, 2006;Pollock & Williams, 2009a). Drawing often on a limited empirical base, STS scholars have tended to adopt a more avowedly critical view of industry analysts.…”

Section: The Market For Technological Expectationsmentioning

confidence: 99%

“…Despite its importance, there has still been little research on the market for technological expectations, or specifically on the role of industry analysts in organizing new technological fields. The few preliminary studies to date have mainly come from Information Systems research (Burks, 2006;Firth and Swanson, 2005;Mallach, 1997;Pollock and Williams, 2009a;Ramiller and Swanson, 2003). Drawing on a limited empirical base, STS scholars often adopt a more critical view of industry analysts, typically focusing on the 'simplistic' nature of research (see particularly Bloomfield and Vurdubakis (2002), Borup et al (2006) and Rip (2006)).…”

Section: The Market For Technological Expectationsmentioning

confidence: 99%

The business of expectations: How promissory organizations shape technology and innovation

2010

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The business of technological expectations has yet to be explored thoroughly by scholars interested in the role of expectations and visions in the emergence of technological innovations. However, intermediaries specializing in the production, commodification and selling of future-oriented knowledge have emerged to exert new kinds of influence on the shaping of technology and innovation. We focus on the work of those specialist forms of consultants known as ‘industry analysts’ and consider them as promissory organizations to capture how they are successful in mobilizing and indeed increasingly organizing expectations within procurement and innovation markets. Our aim is to highlight the important role these actors play in shaping technologies and, in so doing, to show how they typically exhibit complex and highly uneven forms of influence. The paper is organized around a central question: Why are certain kinds of promissory behaviour more influential than others? To answer this, we draw from discussions of the ‘constitutive’ nature of promises in the literature on technology expectations, which provide a useful but arguably partial analytical approach for articulating the dynamics and differences surrounding product based expectations. We thus supplement our understanding with recent developments in Economic Sociology and the Sociology of Finance where an ambitious theoretical framework is unfolding in relation to the ‘performativity of economic theory’. By contrasting different forms of promissory work conducted by industry analysts and varying forms of accountability to which this work is subject, we begin to map out a typology that characterises promissory behaviour according to differences in kind and effect.

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What’s in a Name? That Which We Call CRM: How New Knowledge Institutions Frame Information Technologies

Williams

Pollock

2010

SSRN Journal

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Vendor support of industry analysts

Cited by 3 publications

References 0 publications

IT Industry Analysts: A Review and Two Research Agendas

IT Industry Analysts: A Review and Two Research Agendas

The business of expectations: How promissory organizations shape technology and innovation

What’s in a Name? That Which We Call CRM: How New Knowledge Institutions Frame Information Technologies

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