Verantwortung für Stakeholdereinbindung

Mesicek, Roman H.

doi:10.1007/978-3-662-46560-8_1

Cited by 2 publications

(1 citation statement)

References 7 publications

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“…A key reason for the increasing orientation towards corporate social responsibility is that it is expected to progressively be accepted by the population (Lin-Hi & Blumberg, 2018). Contributing factors have also been the ever-increasing global social and environmental challenges, such as climate change or the loss of confidence in the economy resulting from the financial and economic crisis (Mesciek, 2016). Failure to comply with the CSR concept could jeopardize long-term success.…”

Section: Csr and Corporate Philantropymentioning

confidence: 99%

The Corporate Perspective of Micro-donations – A Technical Solution for a Societal Problem

2020

BCBES-20, UPEATE-20, BSHSS-20 &Amp; IEMT-2020 Feb. 11-13, 2020 Barcelona (Spain)

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Modern companies are more and more understanding the importance of sustainability and CSR practices implementation in their operational activities. The triple bottom line approach that considers ecological, economical and societal outcomes, is now considered by businesses on various levelsfrom product development and supply chain management to HR management and PR activities. As a result of stakeholder pressure, many companies understood that being a good employer means much more than just paying salaries on timeit also involves participation in the life of a wider range of company´s stakeholders. At the same time companies stop considering CSR practices as an imposed burden, but start seeing them as a contribution to an improvement of corporate image and contribution to company´s success. The current paper is aimed at understanding a contribution of voluntary micro-donations, such as rounding-up of invoice amounts, to CSR strategy of retail trade companies. It answers the following research questions: 1. What are different motivations of corporations for implementing micro donations? 2. Which customers´ needs are addressed by this form of corporate activity? 3. How micro-donations differ from other corporate-driven strategies of corporate giving? To answer the research questions, this article will address scientific literature on CSR, corporate welfare and corporate giving and consider German micro-donation initiative DEUTSCHLAND RUNDET AUF (DRA; Germany Rounds UP). Analyses of potential risks and challenges associated with the usage of micro-donations, as well as description of experiences of corporations taking part in the initiative are considered to provide contributions to the practitioners in the field.

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Section: Csr and Corporate Philantropymentioning

confidence: 99%

The Corporate Perspective of Micro-donations – A Technical Solution for a Societal Problem

2020

BCBES-20, UPEATE-20, BSHSS-20 &Amp; IEMT-2020 Feb. 11-13, 2020 Barcelona (Spain)

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Nachhaltigkeitsbezogene Strategien in Österreichischen KMU der Druckbranche

Hinterleitner-Tomczak¹

2018

ZFKE

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Zusammenfassung In Österreich stellen Klein- und Mittelbetriebe eine wichtige Wirtschaftskraft dar. In der Diskussion rund um Nachhaltigkeit und deren Umsetzung auf unternehmerischer Ebene stehen jedoch Großunternehmen im Mittelpunkt. Diese Studie beschreibt die Entstehung und Entwicklung nachhaltigkeitsbezogener Strategien in ausgewählten Kleinund Mittelbetrieben (KMU) der Druckbranche. Infolge wird die Verankerung der Strategie in den KMU, die Einbindung der Anspruchsgruppen in den Strategieprozess und die Bedeutung der Managementprozesse zur Steuerung der KMU in Bezug auf nachhaltige Entwicklung dargestellt. In den beschriebenen KMU kommt dem normativen Management eine hohe Bedeutung zu. Die Verankerung von Wertvorstellungen in der Kultur des Unternehmens trägt zur Festlegung der Entwicklungsrichtung bei. Einzelne Maßnahmen ergeben sich schrittweise. In einem Teil der untersuchten KMU entwickelte sich dabei ein systematischer Strategieprozess mit dem Fokus auf nachhaltigkeitsbezogene Aspekte. Aus den Ergebnissen lassen sich Empfehlungen für die Praxis und für die Gestaltung weiterer Forschungen ableiten. Abstract Small and medium sized enterprises (SME) companies in Austria represent an important economic power. However, the debate on corporate sustainability has been focusing mainly on big corporations. This study describes the generation and development of sustainability related strategies in selected SMEs in the printing sector in Austria. Furthermore, this paper illustrates processes important for strategy implementation and the interactions between the company and its relevant stakeholders. In the selected SMEs, a high relevance of the normative management process was recognized. Values and culture are important for orientation and influence the further development of the company. Actions emerge on step-by-step basis. Some of the analyzed SMEs developed a systematic strategy process with the focus on social and environmental issues. From the results of the study, recommendations can be drawn for practical use in SMEs active in the printing sector and related areas, as well as for the design of further research.

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Verantwortung für Stakeholdereinbindung

Cited by 2 publications

References 7 publications

The Corporate Perspective of Micro-donations – A Technical Solution for a Societal Problem

The Corporate Perspective of Micro-donations – A Technical Solution for a Societal Problem

Nachhaltigkeitsbezogene Strategien in Österreichischen KMU der Druckbranche

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