Two experiments on a 50% reversal shift are reported. In Exp. I, reversed and nonreversed pairs were discriminatively color coded during transfer, so that word-pair color could identify shift status (reversed-nonreversed) of each pair. In Exp. II, reversed and nonreversed pairs were respective members of experimentally established equivalence classes; the equivalence mediator (label) could identify shift status of each pair. The experiments support a conditional equivalence analysis of verbal-discrimination shift tasks.It has been suggested (Paul & Paul, 1968) and subsequently verified (Paul, 1970) that during verbal-discrimination (VD) learning, the correct stimulus alternatives acquire the dispositional characteristics of an equivalence class (i.e., a new response learned to one of these items can generalize to the others). Thus, if in a VD reversal (transfer) task, nonreinforcement of a correct preshift response activates a suppression tendency (i.e., "self-instruction to suppress the nonreinforced response"), then that suppression tendency may be expected to generalize to all other response items in the equivalence class. This analysis helps to explain a number of VD transfer phenomena, e.g., one-trial VD reversal-shift performance (Paul, 1966(Paul, , 1968) and onetrial elimination of preshift responses in a three-alternative VD shift (Paul, Callahan, Mereness, & Wilhelm, 1968), etc.Conventional operations for establishing equivalence classes were not explicitly present in the aforementioned experiments. Hence, to strengthen the analysis it is desirable to demonstrate that when such operations are present, VD-reversal performance is affected in the expected way.A 50% reversal shift, ordinarily a difficult task, should be made considerably easier if 1 The present experiments were supported, in part, by Grant GB7397 from the National Science Foundation.2 Requests for reprints should be sent to Coleman