Vernacular Landscapes Building and Protection of Meme in the Dong Ethnic Minority Regions

Abstract

Objective Deep obedience to ancestral traditions is a fundamental canon of ethnic self‐identification. Information transmitted by archetypes (language, rituals, art, social structure, and more) guaranteed the stability of collective memory. Ethnic identity for Dong people is an indisputable value that is above other moral and social values. In this study, the author analyzes the main ethnic markers of the Dong people's culture, raising questions about preserving the authenticity of ethnic cultural heritage. Methods The article presents an analysis of tangible and intangible artifacts, and their relationship with modern living conditions. Results The article studies the transformation of the cultural heritage of southwestern ethnic groups in modern conditions and possible ways to preserve historical forms (memes) as a prerogative ethnocultural heritage of the Dong people. Conclusion The problems associated with the development of the tourist infrastructure of the region are analyzed. The article presents how ethnic tourism commercializes traditions, weakening the true sacredness.

Research on the Protection and Dissemination of Intangible Cultural Heritage with Regional Cultural Characteristics in Shaanxi under the Background of Big Data

“…Zhu, W. S et al analyze the ethnic symbols of Dong culture and the transmutation of the cultural heritage of southwestern ethnic minorities in the modern era to explore how to protect the Dong cultural heritage and explore the ways historical forms as a way to protect the unique ethnic, cultural heritage of the Dong people. Commercialization caused by tourism development has weakened the cultural and sacred nature of the Dong ethnic group, as evidenced by some arguments [13]. Sun, C et al explore the successful practice of intangible cultural heritage inheritance from the perspectives of knowledge transfer and incentives by identifying the key factors of intangible knowledge transfer and applying the theory of the master-disciple interest game, analyzing the strategies of different scenarios by applying the replicating factor dynamic equations, and using the data simulation to Validating the effect of factors on the transfer of ICH knowledge.…”