This article aims to identify the prioritized tourism indicators in the banana plantation regions of northern State of Santa Catarina [Brasil]. Tourism in the banana plantation area benefits from the preservation of the Atlantic Forest. The agroecological production model generates interest and involvement of people in the development of tourism in the region. This study was developed through a qualitative and quantitative approach, survey procedure, and questionnaire via survey. Bivariate correlation tests were developed with environmental preservation as the independent variable. Thus, the use of the matrix was listed in order of priority: the need for greater appreciation regarding the Designation of Origin, promotion of family farming, promotion of gastronomic tourism, development of the hotel sector, and encouragement of local entrepreneurship. A model of tourism indicators related to banana farming and the importance of environmental preservation was proposed. The findings benefit residents and producers, tourism providers, and people involved in the formulation of policies to encourage travel and environmental preservation around banana plantations.