“…To the best of our knowledge, this study is the first one to quantify the facial correlates of character portrayal separate from emotions associated with characters. While a small number of studies have examined characters as vehicles for expression—for example, using cartoon characters ( Liu, Chen, & Chang, 2019 ; Zhao, Meng, An, & Wang, 2019 ), virtual models ( Hahn, Castillo, & Cunningham, 2019 ), avatars ( Ennis, Hoyet, Egges, & McDonnell, 2013 ; Tinwell, Grimshaw, Nabi, & Williams, 2011 ; Wallraven, Bülthoff, Cunningham, Fischer, & Bartz, 2007 ), and robots ( Lin et al, 2013 )—the tasks analysed in these studies have been firmly rooted in measurements of emotion, rather than the characters themselves.…”