Vertical Integration Toward an Export-Oriented Industry*

Chen, Chin‐Sheng; Hwang, Hong

doi:10.1111/j.1468-5876.2012.00568.x

Cited by 2 publications

(3 citation statements)

References 10 publications

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“…Third, Tesla has reduced battery costs by expanding its production scale, such as producing batteries at a "Gigafactory" in Nevada, the United States, while also establishing a battery factory in Shanghai to meet global market demand. Finally, Tesla also uses robotics, AI, and other technologies in its production process to reduce costs and improve efficiency [4]. Now that luxury accessories are becoming more popular, Tesla also pays more attention to the construction of one-on-one service and high-quality refined products.…”

Section: Tesla's Global Salesmentioning

confidence: 99%

Research on Tesla's Marketing Strategy Based on Consumer Psychology

Zheng

2023

AEMPS

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Recently, new energy vehicles have become more and more popular, and the new energy market has received unprecedented popularity. With the world's environmental problems becoming more and more serious, people have also begun to realize that the reduction of carbon emissions is an important thing. As a representative brand of the new energy vehicle industry, Tesla has many places to learn from other brands. The research mainly focuses on the analysis of Teslas marketing strategies in China and international markets and also combines online and offline sales analysis. The method of this paper is literature analysis. This paper summarized Teslas problems as the current situation of the industry, consumer psychology and marketing strategies. In addition, this paper also provided solutions to the existing problems. There are significant problems with car safety, insufficient understanding of consumer psychology, and problems with offline marketing models. Tesla has encountered unprecedented development challenges and opportunities. Tesla should increase communication with customers to raise awareness of the brand. Tesla should also improve the quality of its products to enhance the reputation of its brand.

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Section: Tesla's Global Salesmentioning

confidence: 99%

Research on Tesla's Marketing Strategy Based on Consumer Psychology

Zheng

2023

AEMPS

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“…They clearly revealed that trade policy is crucially relevant to market structure and firms 0 choices of competitive strategies. See, e.g., Neary (1994), Chang and Chen (1994), Raff and Schmitt (2005), Chen and Hwang (2012), Chang and Ryu (2015), and Wong and Liu (2016). 3 As mentioned, the retaliatory nature of anti-dumping is also granted or permitted by existing rules of the World Trade Organization.…”

Section: Orcidmentioning

confidence: 99%

“…They clearly revealed that trade policy is crucially relevant to market structure and firms′ choices of competitive strategies. See, e.g., Neary (1994), Chang and Chen (1994), Raff and Schmitt (2005), Chen and Hwang (2012), Chang and Ryu (2015), and Wong and Liu (2016).…”

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confidence: 99%

Endogenous timing, strategic tariff game and bilateral trade in vertical oligopoly

Chen

Kuang

2022

Pacific Economic Review

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This paper builds an observable delay game in endogenous timing to study the possible occurrence of trade wars in a vertical, bilateral trade model. It examines the effects of production cost differences and order of moves on optimal tariffs, market equilibria, dumping margin and social welfare in both fixed timing and endogenous timing games. In a fixed timing game, it shows that price dumping in the intermediate good market arises from differences in country-specific final good production costs. Different from Bernhofen (1995; Journal of International Economics), trade costs resulting from reciprocal tariffs in upstream markets can reverse the price dumping under certain conditions. In an endogenous timing game, this paper finds that the magnitude of cost differences significantly influences countries' decisions on the order of moves in a strategic tariff-making game. Both countries want to be the first movers under a small cost difference and consequently reach a simultaneous equilibrium result. This demonstrates that the second-best equilibrium proceeds under certain conditions. Under a large cost difference, sequential policy-making is the subgame perfect Nash equilibrium. If the cost difference is sufficiently large, both countries have an incentive to launch a trade war as a multiple equilibrium game.* We are indebted to the editor, Professor David Cook, and two anonymous referees for constructive comments and helpful suggestions.

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Vertical Integration Toward an Export-Oriented Industry*

Cited by 2 publications

References 10 publications

Research on Tesla's Marketing Strategy Based on Consumer Psychology

Research on Tesla's Marketing Strategy Based on Consumer Psychology

Endogenous timing, strategic tariff game and bilateral trade in vertical oligopoly

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