2011
DOI: 10.1111/j.1468-0297.2011.02471.x
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Vertical Separation with Private Contracts

Abstract: We consider a manufacturer's incentive to sell through an independent retailer, rather than directly to final consumers, when contracts with retailers cannot be observed by competitors. If retailers conjecture that identical competing manufacturers always offer identical contracts (symmetric beliefs), manufacturers choose vertical separation in equilibrium. Even with private contracts, vertically separated manufacturers reduce competition and increase profits by inducing less aggressive behaviour by retailers … Show more

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Cited by 40 publications
(23 citation statements)
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“…These beliefs are such that a downstream player that receives an out of equilibrium o¤er believes that all other downstream players must have received the same out of equilibrium o¤er as well. If an upstream player in equilibrium was anticipated to o¤er x to all downstream players, a downstream player who receives an o¤er of y believes that the o¤ers to all other downstream players is also y: This selection criterion is used, among others, by Pagnozzi and Piccolo (24). However, most of the literature seems A third suggestion is to consider equilibria supported by wary beliefs.…”
Section: Introductionmentioning
confidence: 99%
“…These beliefs are such that a downstream player that receives an out of equilibrium o¤er believes that all other downstream players must have received the same out of equilibrium o¤er as well. If an upstream player in equilibrium was anticipated to o¤er x to all downstream players, a downstream player who receives an o¤er of y believes that the o¤ers to all other downstream players is also y: This selection criterion is used, among others, by Pagnozzi and Piccolo (24). However, most of the literature seems A third suggestion is to consider equilibria supported by wary beliefs.…”
Section: Introductionmentioning
confidence: 99%
“… See Pagnozzi and Piccolo [] for an analysis of the role of beliefs when contracts between manufacturers and retailers are private. …”
mentioning
confidence: 99%
“…Pagnozzi and Piccolo () show that this result also hinges on the assumption on retailers' conjectures about their rivals' contracts. For example, the result can be reverted if retailers hold symmetric conjectures instead of the commonly used passive conjectures.…”
mentioning
confidence: 91%