The direct carboxylation of crude glycerol, obtained as a by-product of bio-diesel synthesis, with CO 2 has been investigated over lanthanum oxide as a heterogeneous catalyst for the irst time. Adiponitrile is employed as a dehydrating agent in order to shift the reaction equilibrium to the product side. The selectivity of the reaction towards glycerol carbonate when using crude glycerol is signiicantly reduced as compared to employing reined glycerol: 2.3% cf. 17% respectively. Glycerol conversion, however remains approximately constant: 54% cf. 58%. In order to understand the role of the impurities present in crude glycerol, model systems consisting of reined glycerol and one or more of water, methanol, methyl palmitate (as a model fatty acid methyl ester), and sodium methoxide have been prepared and used as reaction media to systematically evaluate their efect. All of these impurities are seen to reduce the selectivity towards glycerol carbonate, instead favouring the formation of 4-(hydroxymethyl)oxazolidin-2-one, with the exception of methanol where no detrimental efect is observed and the measured selectivity increases slightly to ca. 22%. This efect is ascribed, in part, to improved mass transfer as a consequence of an increased solubility of carbon dioxide in the liquid media when methanol is present. Additionally, adiponitrile is observed to play a crucial role in the reaction mechanism beyond its simple role as a dehydrating agent. These results provide insights into the required puriication steps for crude glycerol, and suggest the possibility of employing crude glycerol directly, and its use as a chemical feedstock; in both cases by minimising costly separation and puriication steps.