Video-based hypermedia: guiding design with users' questions

Nonnecke, Blair; Jacques, Richard; McKerlie, Diana; Preece, Jennifer

doi:10.1080/13614569508914666

Cited by 3 publications

(5 citation statements)

References 4 publications

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“…Smartphones have the standard hardware & system to support augmented reality (Camera, GPS, Graphics processor) systems [11]. Augmented reality apps use the Smartphone sensors and lay data on a layer of the camera image displayed on the Smartphone screen in turn.…”

Section: Constituents Of Augmented Realitymentioning

confidence: 99%

“…CBE is referred to as the concentrated interest of customers, their sense of questioning [10], and the attraction concerning a particular product. It is a broad phenomenon incorporating affective, interpersonal, and cognitive aspects of user behavior [11].…”

Section: Building Cbe Through Armmentioning

confidence: 99%

“…Consequently, customer loyalty encompasses the consumer's idea of engagement and devotion. Therefore, building on the study [12], it is obvious that interaction with the CBE requires 'cognitive embodiments which incorporate product accent inferred from conscious choices. ' These representations can therefore lead to a positive or negative polarity towards the product.…”

Section: Building Cbe Through Armmentioning

confidence: 99%

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Impact of augmented reality marketing on customer engagement, behavior, loyalty, and buying decisions

Akash¹,

Tajamul²

2022

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Technological possibilities intrinsically shape marketing choices. While scientific progress has always been propelled by marketing needs or vision, emerging technologies have exposed marketing executives to unforeseen ways to interact with and influence clients. Augmented reality marketing is an engineered environment on a digital platform that incorporates realism and ads or enhanced themes that communicate with five sensory organs and perspectives. Augmented Reality Marketing (ARM) was recently introduced to express a pretty popular marketing and promotional strategy that aims to leverage the power of mobile phone capabilities as portable smart gadgets are rapidly becoming omnipresent worldwide. This paper presents the Impact of Augmented Reality Marketing on better customer engagement, customer behavior, customer loyalty, and buying decisions. The study’s upshot proves that ARM possesses the capability of “putting the product in the consumer’s hand” and allows companies to bridge the gap between experience and action. It also proves that AR is more than a promotional tool and can effectively contribute to increased customer-brand relationships and experiences.

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Section: Constituents Of Augmented Realitymentioning

confidence: 99%

Section: Building Cbe Through Armmentioning

confidence: 99%

Section: Building Cbe Through Armmentioning

confidence: 99%

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Impact of augmented reality marketing on customer engagement, behavior, loyalty, and buying decisions

Akash¹,

Tajamul²

2022

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“…The questionnaire was mainly in a "check the appropriate box" type of format. Study 3 (Nonnecke et al, 1995) examined the use of video clips for a future multimedia system. Seven video clips (from 12 to 90 seconds duration) were taken from a six minute video, with the intention of capturing the salient aspects of the storyline.…”

Section: The Pyramids Menu Page In Great Wonders Of the Worldmentioning

confidence: 99%

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Editor¹

1995

CJLT / RCAT

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The effective use of colour in designing computer screen displays is both an art and a science. The literature reflects this duality, bringing together advice based on experience, tradition, and opinion with that based on empirical research. As generalizations-whether based on empirical research or on practical experience-are handed down from researcher or practitioner to novice, "truths" which may no longer be valid inadvertently get promulgated. Indeed, the literature appears to orbit a collection of common guidelines, a core of undefended advice based on little evidence. This article summarizes the results of an exhaustive search of the literature on the use of colour in screen design for instructional purposes. Critical analysis of the papers contributing to the knowledge base reveals that major problems exist with if, leaving precious little valid guidance to instructional designers, while appearing to offer a considerable amounf. Renewed research, and the development of a connoisseurial approach fo screen design which values the contributions of both research and aesthetic experience, are proffered as useful approaches. Résumé: L'utilisation efficace de la couleur dans la conception de l'affichage sur écran d'ordinateur est à la fois un arf et une science. La documentation écrite sur le sujet réflète cette dualité en réunissant conseils et opinions basés respectivement sur l'expérience et la tradition, et sur la recherche empirique. Qu'elles soient basées sur l'expérience ou sur la recherche empirique, ce sont des <>, qui ne sont probablement plus valides, sont perpétuées comme par inadvertance. En effet, la documentation semble orbiter autour d'un ensemble de lignes directrices ou de conseils non défendus basés sur des évidences à peine prouvées. Cet article fait le point sur les conclusions tirées d'une recherche approfondie de la documentation écrite sur l'utilisation de la couleur dans la conception d'écrans pour fin d'enseignement. Une analyse critique des articles qui constituent la base de la connaissance sur le sujet révèle que cell-ci recèle de grands problemes. En effet, bien qu'il existe un grand nombre de lignes directrices, les concepteurs pédagogiques ne peuvent s'y rapporter parce qu'elles sont peu fiables. Une recherche renouvelée et le développement d'une approche avertie, basées sur la contribution des chercheurs et sur l'expérience esthétique, sont privilégiés comme approches valides dans la conception de l'affichage sur écran d'ordinateur.

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“…Using a questionanswer methodology we can identify breakdowns in users' understanding of content early in the design process and suggest ways to fix them [7]. Being able to tease apart content issues from interface design issues provides more focused evaluations.…”

Section: Introduction Human-computermentioning

confidence: 99%