Entertainment has historically been associated with enjoyment. Yet, many experiences considered under the label of entertainment are not particularly
enjoyable
for viewers, and may instead evoke feelings of sadness, pensiveness, or mixed affect. Attempting to answer the question of why audiences would select media which do not promote hedonic pleasure, researchers have suggested that appreciation may better describe the experience of liking media which provokes mixed affect. Appreciation of media is thought to promote long‐term goals such as life improvement and self‐betterment, in line with the philosophical concept of eudaimonia. This entry examines appreciation‐based responses to media in terms of short‐ and long‐term outcomes.