Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

Hussain, Ali; Abid, Muhammad Farrukh; Shamim, Amjad; Ting, Ding Hooi; Toha, Md Abu

doi:10.1016/j.jretconser.2022.103128

Cited by 40 publications

(13 citation statements)

References 93 publications

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“…Thirdly, the roles of experiential value, value creation and value co-creation have rarely been investigated in the context of EI or EE. Future research studies should develop a conceptual framework by considering how different entrepreneurship strategies can be designed and re-designed to promote value creation, value co-creation and experiential value for customers through entrepreneurial initiatives (Abid et al , 2022a, 2022b ; Shamim et al , 2021; Siddique et al , 2021; Shamim et al , 2022; Hussain et al , 2023). Fourthly, researchers from other developing nations may need to construct country-specific models for similar EE based on the findings of this study, thus boosting the model’s generalisability.…”

Section: Discussion Practical Implications Agenda For Future Research...mentioning

confidence: 99%

Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education

Saoula

Shamim

Ahmad

et al. 2023

APJIE

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Purpose Entrepreneurship is an important paradigm for enhancing the economic well-being of nations. However, despite heated debate about the significant role of entrepreneurial education (EE) in developing favourable entrepreneurial intention (EI), little is known about the role of individuals’ entrepreneurial self-efficacy (ES), entrepreneurial motivation (EM) and family support (FS), which the authors investigated in this study. Design/methodology/approach This study has used a quantitative research design to collect data from 334 young people from various Malaysian higher education institutes using a purposive sampling technique and a deductive approach based on the theory of planned behaviour (TPB). Findings The findings revealed interesting insights into the criticality of young people’s ES, EM and FS in learning methods, techniques and skills to start new enterprises. Moreover, EE was a significant mediator of the relationship between individual self-efficacy, FS, EM and EI. Originality/value This study is among the few to contribute to strategic management scholarship by designing a framework based on the idea that EE relies on diverse factors, particularly ES, EM and FS. These factors encourage Malaysian young people to seek the necessary education to develop favourable EI and launch successful businesses.

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Section: Discussion Practical Implications Agenda For Future Research...mentioning

confidence: 99%

Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education

Saoula

Shamim

Ahmad

et al. 2023

APJIE

Self Cite

View full text Add to dashboard Cite

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“…Fifth, the business thinking and consumer lifestyle in post-COVID-19 pandemic have been changed. Consumers are demanding more online and digital preference, which needs to be investigated for better value co-creation outcomes (Shamim et al , 2021, 2023; Hussain et al , 2023) in takaful insurance services. Sixth, the online customer engagement through engagement valence perspective has not yet been explored, which is important for the future researchers to use this paradigm to extend the line of discussion in takaful insurance services (Siddique et al , 2021, for further reference).…”

Section: Limitations and Agenda For Future Researchmentioning

confidence: 99%

Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image

Saoula

Abid

Ahmad

et al. 2023

JIMA

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Purpose It is widely evident that trust and commitment are important pillars for strengthening the relationship between financial service firms and their customers. However, it has not been explored how the service quality, perceived cost and role of agents are important for financial service firms. To overcome this gap, this study aims to investigate the role of service quality, perceived cost and the role of agents as the commitment–trust factors in the financial insurance service (Takaful) in Malaysia, enhancing customer satisfaction. Design/methodology/approach The study follows a quantitative design in which primary data was collected using a survey instrument. The measurement instrument was adapted from the previous research, and data were collected from 264 customers of the Takaful financial service organizations in Malaysia. The data were analyzed using variance-based structural equational modeling in Smart-PLS software. Findings This research has revealed several useful insights that demonstrate a significant impact on service quality, perceived cost and the agents’ role in forging close relationships with their customers. Corporate image has a moderating role in relationships and has significantly impacted takaful insurance companies. The results imply that regardless of the corporate image of the financial service organizations, customers are concerned about the prices and the quality of the agents’ services. Research limitations/implications In this study, only the predictors such as service quality, perceived costs and agents’ roles as trust–commitment factors were examined to determine customer satisfaction. Other investigations are highly recommended, such as value co-creation in takaful, takaful customer experience and takaful trust. This study offers insights to takaful insurance companies on how to keep up a positive corporate image, which will boost their trust–commitment factors and ultimately increase customer satisfaction. Originality/value By presenting commitment–trust factors and company image in an identifiable framework, the current study has expanded the discussion on takaful financial insurance services. The methodology is developed and rigorously tested to gauge customer satisfaction in takaful financial service organizations’ context.

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“…The primary goal of a manufacturer is to attract a large number of users to the product or service, and to do that, they must increase the appeal of their product itself. For the game, Genshin impacts through in-game purchase system to improve the user's enjoyment and immersive, right to the use of the performance for the role of the high degree of rare access to, or use rise more convenient tool products, we can see as to promote the perceived ease of use of the product, in the game, you show the higher value of virtual items (arms and weapon) [5].…”

Section: Case 1: Malformed Consumptionmentioning

confidence: 99%

The Influence of Virtual Goods Purchase on Teenagers' Online Consumption——Genshin Impact Marketing Strategy as a Case

Zou¹

2023

BCPBM

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Mihoyo's open world mobile game Genshin Impact, launched in September 2020, set the record for the highest grossing mobile game worldwide for the month with $245 million, and was the highest grossing mobile game in China for six consecutive months. Behind this impressive performance, there have also been negative voices about inducing overspending in games. For a game aimed at teenagers, it sets very high purchase prices for virtual goods and lotteries and lacks guidance and efforts to protect teenagers. Teenagers are one of the biggest consumers of online games. With the rapid development and popularity of mobile Internet and smart devices in China, it is more convenient for Chinese teenagers to access online games, and the era of touch games shows a younger trend. This paper uses two practical cases to focus on the impact of the highly developed mobile game consumer market on consumers and enterprises. It analyzes and discusses from two perspectives, involving the analysis of marketing concepts, schemes, consumer psychology and other elements. In the end, it deduces the social and moral issues that enterprises need to pay attention to in their own operations and improves a cleaner consumer market together with consumer groups.

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Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

Cited by 40 publications

References 93 publications

Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education

Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education

Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image

The Influence of Virtual Goods Purchase on Teenagers' Online Consumption——Genshin Impact Marketing Strategy as a Case

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