Videography

Knoblauch, Hubert; Tuma, René; Schnettler, Bernt

doi:10.3726/978-3-653-05079-0

Cited by 21 publications

(10 citation statements)

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“…Much of the discussion around the use of video in the social sciences has focused on qualitative approaches to analyzing data (Gylfe et al, 2016; Haw & Hadfield, 2011; Heath et al, 2010; Knoblauch, 2012; Knoblauch et al, 2012; Knoblauch, Tuma, & Schnettler, 2013). However, my review revealed that—within the organizational literature—researchers used quantitative approaches just as often as they used qualitative approaches to analyze video recordings.…”

Section: Discussionmentioning

confidence: 99%

Mapping the Terrain

Christianson

2016

Organizational Research Methods

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My article examines how researchers use video recordings to gain insight into organizational phenomena. I conduct a literature review of articles published from 1990 to 2015 in six top-tier organizational journals: Academy of Management Journal, Administrative Science Quarterly, Journal of Management Studies, Organization Science, Organization Studies, and Strategic Management Journal. My review identifies 56 articles where video was central to the research design. My analysis demonstrates how researchers used the audible, visible, and timing affordances of video recordings to investigate organizational phenomena, including rhetoric, emotion, group interactions, and workplace studies. By exploring how researchers studied these phenomena, I show how video illuminates aspects of situated action and interaction that are difficult to evaluate using other kinds of data. My review contributes to the literature on video in organization studies by providing an overview of video-based research in these journals, highlighting the diversity of approaches used to collect and analyze video, and illustrating some of the ways that video helped to advance knowledge around organizational phenomena.

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Section: Discussionmentioning

confidence: 99%

Mapping the Terrain

Christianson

2016

Organizational Research Methods

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“…Our research is based on methods of sociological video analysis, that have been established internationally in recent years (c.f. Heath, Hindmarsh, and Luff 2010; Knoblauch, Schnettler, and Tuma 2014).…”

Section: Video Technology and Video Data In The Social Sciencesmentioning

confidence: 99%

“…Data sessions come in a variety of forms, ranging from first viewings and generating ideas with research teams to checking preliminary results with colleagues who are not yet familiar with the research in detail. The methodological literature recommends a heterogeneous composition of the group (Heath et al 2010, 156; Knoblauch et al 2014, 95): Usually there is at least one person who is familiar with the field of research. Often, however, it is precisely those participants of the sessions who were not involved in the field who, due to relative ignorance, are able to pose fundamental questions about the material.…”

Section: The Video Data Session As Topic and Resource4mentioning

confidence: 99%

Video Analysis and Ethnographic Knowledge: An Empirical Study of Video Analysis Practices

Verl

Tuma

2020

Journal of Contemporary Ethnography

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This paper discusses the practical foundations of ethnographically informed video analysis by investigating empirically one of the core activities of video research in sociology: the video data session. Most discussions are shaped by methodological considerations, little is known however about actual video analysis practices. By making these practices itself an object of analysis, we do show how interpretation is a social and communicative activity. In doing so, we highlight different forms of knowledge that are a resource for and topic of ethnography and video analysis. To frame our argument, we discuss the current methodological discourse on videography. Subsequently, we focus on empirical video data from video data sessions of a research network in order to discover the details of video analysis practices. We conclude this paper by highlighting our empirical findings: Video analysis is carried out communicatively by labelling knowledge, creating quotable objects through bodily reenactments, translating professional knowledge, and reassessing irritations.

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“…Analysis of video data is time-consuming owing to the nature and richness of the data and the wide-ranging possibilities for analysis (Belk and Kozinets, 2005;Belk et al, 2017;Knoblauch et al, 2006;Vom Lehn et al, 2002;Christianson, 2016, Mondada, 2012. Unlike other forms of research, analysis of visual research may be tricky, and video analysis, in particular, is a messy process.…”

Section: Analysis and Interpretationmentioning

confidence: 99%

Capturing digital experience: The method of screencast videography

Kawaf

2019

International Journal of Research in Marketing

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This paper presents a novel research methodology, screencast videography (SCV), as an approach to studying interactions and experiences in the digital space. Screencasting is a method of digitally-recorded computer/mobile screen output, with or without audio narration. Focusing on the dynamic, highly visual digital environment in which many modern experiences such as e-shopping take place, SCV can be used for videographic studies of digital experiences that are rarely captured by means of traditional videography owing to the private settings of such experiences. SCV is able to capture dynamic experiences in the digital space, opening up opportunities for a wealth of screencast-based research to enhance our understanding of digitallyoccurring interactions, experiences and phenomena. This paper discusses the ontological and epistemological assumptions of SCV and how it is situated in relation to other relevant methodological approaches (videography and netnography). It then outlines, step-by-step, the methodological protocol for SCV and its possible applications. An illustrative example of using this method to study digital experience in the context of online fashion shopping is presented and discussed. This is the first presentation of such a method, offering a promising approach to studying similar experiences in the digital world.

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Videography

Cited by 21 publications

References 0 publications

Mapping the Terrain

Mapping the Terrain

Video Analysis and Ethnographic Knowledge: An Empirical Study of Video Analysis Practices

Capturing digital experience: The method of screencast videography

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