“…Brain and cognitive resources typically used for one purpose are reused for another purpose. For example, witnessing someone else expressing a given emotion (e.g., disgust, pain) or undergoing a given sensation (e.g., touch) recruits some of the visceromotor (e.g., anterior insula) and sensorimotor (e.g., second somatosensory area, SII; ventral premotor cortex) brain areas activated when one experiences the same emotion (Botvinick et al, 2005;Jackson, Meltzoff, & Decety, 2005;Wickers et al, 2003) or sensation (Blakemore, Bristow, Bird, Frith, & Ward, 2005;Ebisch et al, 2008;Keysers et al, 2004), respectively. Other cortical regions, though, are exclusively recruited for one's own and not for others' emotions (Jabbi, Bastiaansen, & Keysers, 2008), or are activated for one's own tactile sensation, but they are actually deactivated when observing someone else being touched (Ebisch et al, 2011).…”