Views on the Development of E-Commerce of Chinese Clothing Industry

Zeng, Chen; Xu, Dong-Hui

doi:10.5539/ijbm.v5n8p215

Cited by 7 publications

(5 citation statements)

References 2 publications

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“…While high street refers to a specific sector of fashion retail, this paper considers all physical retail environments as 'high street' because of their universal ability to be visited and experienced across the widest range of human senses. E-Commerce channels represent physical retail brands using the internet to facilitate sales (Zeng and Xu, 2010). Mobile Commerce (m-Commerce) is itself a subset of e-Commerce, being the same facilitation of retail activities, but restricted to mobile devices such as smartphones and tablets.…”

Section: High Street and E-commerce Retail Channel Preferencementioning

confidence: 99%

What influences Chinese fashion retail? Shopping motivations, demographics and spending

Parker

Lü

2019

JFMM

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Purpose The purpose of this paper is to establish the influence of shopping motivations on Chinese fashion retail engagement relative to demographics, monthly spend on fashion items and high street/electronic commerce (e-commerce) preference. This is to determine how international fashion retailers should design more effective retails channels, expanding upon established theory in Hedonic and utilitarian motivations. While earlier research suggests shopping motivations associate with demographics while influencing retail channel preference and consumer spending, much of this exploration is Western focused, with all variables being influential. However, the degree to which these apply to China, and the unique fingerprint of influential motivations remains unknown. This paper answers these questions to allow international retailers to develop more efficient marketing strategies and design more effective retail channels. Design/methodology/approach In all, 403 Chinese consumers generalisable to the broader population were surveyed on their hedonic and utilitarian motivations to shop for fashion apparel in high street and e-commerce environments. Statistical analysis was commenced through direct logistic regression and MANOVA. Findings Demographics have limited association with shopping motivations, with gender and age only producing small effect sizes, while occupation, income and education has no significance. High street store preference is influenced by adventure and social shopping and e-commerce preference only by idea shopping. Spending over ¥1k per month on fashion apparel is influenced by gratification and idea shopping, and regular spending habits inspired by value shopping. Originality/value This empirical paper characterises the fingerprint of shopping motivations’ influence as singular to China while proving their limitation and need for a wider plethora of influential factors to be recognised.

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Section: High Street and E-commerce Retail Channel Preferencementioning

confidence: 99%

What influences Chinese fashion retail? Shopping motivations, demographics and spending

Parker

Lü

2019

JFMM

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“…Mckay and Marshall (2004) and Zeng and Xu (2010) described e-commerce as a process which use the internet to conduct business activities such as buying, selling, exchanging, and information services. The core and essence of e-commerce, therefore, is providing a platform with specialised, multiple, practical, and open information to enable access to global all-day operations with low-cost but high efficiency.…”

Section: Background Literaturementioning

confidence: 99%

Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement

Parker

Wang

2016

JFMM

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Purpose The purpose of this paper is to explore the motivations of consumers engage with fashion retail applications (apps) from a consumer motivation perspective to inform the design for fashion retail apps. This is an area with increasing economic significance, yet of limited academic research to date. Design/methodology/approach Through 18 in-depth qualitative interviews, utilitarian stimuli was identified as primary motivating factor to attract customers to shop for fashion garments through m-commerce retail apps. Findings Results from thematic analysis identified that the utilitarian elements of “efficiency” and “convenience” were two of the most important motivators for engagement, with “personalized services”, and “convenient operation process” also dominant functions to attract customers to shop on m-commerce retail apps. While “Social” shopping was shown to be a motivating factor for consumer behaviour, participants showed greater preference to interpersonal communications channels than to social media. Research limitations/implications Findings from this study reveal the utilitarian focus of fashion retail apps within an industry often focussed on experiential interactions, and provide a focus for fashion retail m-commerce app designers to tailor their products for higher consumer engagement. Future apps should be designed specifically with this in mind to increase the chance of consumer engagement. Originality/value This paper provides original insight into the hedonic and utilitarian value motivations most prevalent to users of m-commerce fashion retail apps. This is distinct from previous research that has focussed on physical retail environments or general e-commerce interactions (e.g. non-fashion web stores accessed through a PC/laptop).

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“…First, the literature refers primarily to industries such as books and grocery, whereas sectors such as apparel (e.g. Zeng and Xu, 2010) and consumer electronics have either been only partially considered to-date or have not been examined at all. Secondly, although some previous contributions have presented comparisons between e-commerce and conventional shopping, only a few have addressed the topic of environmental sustainability, and only a minority have included the logistics perspective.…”

Section: Introductionmentioning

confidence: 99%

Assessing the environmental impact of logistics in online and offline B2C purchasing processes in the apparel industry

Mangiaracina

Perego

Perotti

et al. 2016

IJLSM

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This paper presents an activity-based model for the assessment of the environmental impact of the purchasing process in the apparel industry, comparing traditional in-store and B2C e-commerce channels with a focus on logistics activities. Interviews with company managers and secondary sources were used to develop and validate the model. A base case was selected and a sensitivity analysis was carried out. The impact of logistics is generally very high in both the online and offline purchasing processes (i.e., 99% and 62% of total CO2e emissions respectively). In the online case, the location of the consumer house (i.e., inside or outside the city centre) is the parameter with the greatest environmental impact, whereas in the offline case the distance between the consumer house and the store was the most significant factor. From a managerial viewpoint, the model helps practitioners understand the environmental consequences of their business and supports internal monitoring procedures

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Views on the Development of E-Commerce of Chinese Clothing Industry

Cited by 7 publications

References 2 publications

What influences Chinese fashion retail? Shopping motivations, demographics and spending

What influences Chinese fashion retail? Shopping motivations, demographics and spending

Examining hedonic and utilitarian motivations for m-commerce fashion retail app engagement

Assessing the environmental impact of logistics in online and offline B2C purchasing processes in the apparel industry

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