High‐resolution pictures of Pluto's surface obtained by the New Horizons spacecraft revealed, among other surface features, a large nitrogen ice glacier informally named Sputnik Planitia. The surface of this glacier is separated into a network of polygonal cells with a wavelength of ∼20–40 km. This network is similar to the convective patterns obtained under certain conditions by laboratory experiments, suggesting that it is the surface expression of thermal convection. Here we investigate the surface planform obtained for different convective systems in 3‐D Cartesian geometry with different modes of heating and rheologies. We find that bottom heated systems, as assumed by previous studies, do not produce surface planforms consistent with the observed pattern. Alternatively, for a certain range of Rayleigh‐Roberts number, RaH, a volumetrically heated system produces a surface planform similar to this pattern. We then combine scaling laws with values of RaH within its possible range to establish relationships between the critical parameters of Sputnik Planitia. In particular, our calculations indicate that the glacier thickness and the surface heat flux are in the ranges 2–10 km and 0.1–10 mW m−2, respectively. However, a difficulty is to identify a proper source of internal heating. We propose that the long‐term variations of surface temperature caused by variations in Pluto's orbit over millions of years produces secular cooling equivalent to internal heating. We find that this source of heating is sufficient to trigger thermal convection, but additional investigations are needed to determine under which conditions it can produce surface patterns similar to those of Sputnik Planitia.