Village Government Communication Strategy In Overcoming The Conflict On The Construction Of The Moramo Pitu In Tanjung Tiram Village, South Konawe District

Abstract

The aim of this research is to analyze the Village Government's communication strategy in overcoming the conflict over the construction of the Moramo PLTU in Tanjung Tiram Village, South Konawe Regency. This research used a qualitative approach with informants consisting of village government and village officials, community leaders, companies and the community in Tanjung Tiram village, who were selected using purposive techniques. Data collection techniques through in depth interviews and document study. Meanwhile, data processing techniques refer to the data processing and preparation model in the qualitative research approach and data analysis techniques refer to domain analysis and taxonomy. The research results show that the village government's communication strategy in overcoming the conflict over the construction of the Moramo PLTU in Tanjung Tiram Village, South Konawe Regency is an integrative communication strategy, namely intensive internal communication directly, personally and in groups, as well as mediation through confirmation of applicable rules, by selecting credible communicators, which is delivered with an informative and persuasive approach, and uses an adaptive and personal channel that is humanistic, namely the WhatsApp group. This communication strategy has had an impact on receiving development messages evenly by all village communities so that it does not cause prolonged conflict.