Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation 2023
DOI: 10.1108/978-1-80382-345-420231017
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Vintage Fashion Consumption as a Sustainable Choice

Julia Michalowska1,
Julie McColl2,
Catherine Canning3

Abstract: Learning Objectives 1. To understand vintage fashion consumption amongst Generation-Z fashion consumers 2. To review the environmental challenges of the global fashion industry and consider how vintage fashion could be a sustainable alternative to fast fashion 3. To gain an understanding of the attitude-behaviour gap theory and how it relates to vintage fashion consumption

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