In Budroni and Emary (Phys. Rev. Lett. 113, 050401, 2014) the authors have shown that instead of L üder rule, if degeneracy breaking von Neumann projection rule is adopted for state reduction, the quantum value of three-time Leggett-Garg inequality can exceed it's L üders bound. Such violation of L üders bound may even approach algebraic maximum of the inequality in the asymptotic limit of system size. They also claim that for Clauser-Horne-Shimony-Holt (CHSH) inequality such violation of L üders bound (known as Cirelson's bound) cannot be obtained even when the measurement is performed sequentially first by Alice followed by Bob. In this paper, we have shown that if von Neumann projection rule is used, quantum bound of CHSH inequality exceeds it's Cirelson's bound and may also reach its algebraic maximum four. This thus provide a strong objection regarding the viability of von Neumann rule as a valid state reduction rule. Further, we pointed out that the violation of Cirelson's bound occurs due to the injection of additional quantum non-locality by the act of implementing von Neumann rule.