“…Intuitively, in a world characterized by incomplete insurance mechanisms and significant levels of risk and uncertainty, higher levels of risk aversion induce inefficient allocations of resources by making individuals reluctant to reduce their own consumption in order to make the investments 2 Accordingly, the cognitive driven model of behavior under uncertainty state that decisions are driven by the desirability of the outcomes, the beliefs about their likelihood, and risk preferences, which for a long time were assumed to be exogenously determined and seemingly uninteresting constructs. While recent research has shown that risk preferences vary across individuals, cultures, and circumstances, the prevailing view is that these are driven by different factors such as long-term evolutionary processes, genetic markup and heritability, changes in beliefs, differences in the wealth space, and frames and reference points, and therefore do not contest the cognitive-driven framework (Carpenter et al, 2011;Cárdenas & Carpenter, 2008;Cesarini et al, 2009;Doss et al, 2008;Henrich et al, 2001;Kahneman & Tversky, 1979;Netzer, 2009;Sprenger, 2011). However, most of the individual variation in risk attitudes is still unaccounted by such factors.…”